Attero Recycling was acknowledged with the prestigious Golden Peacock Innovative Product / Service Award for the year 2011 by the awards Jury under the Chairmanship of Justice P. N. Bhagwati, former Chief Justice of India and Member, UN Human Rights Commission. The award was presented to Mr. Nitin Gupta, Chief Executive Officer, Attero Recycling by Honorable S. Suresh Kumar, Minister for Law, Justice and Human Rights, Government of Karnataka, Ola Ullsten, former Prime Minister of Sweden and Co-Chair, World Commission on Forests and Sustainable Development and Rt Hon'ble Baroness Sandip Verma, Lords Minister for Business, Innovation & Skills (Higher Education) and Equalities & Women and the Whip for the Cabinet Office, British Government at the award ceremony, held at the 22nd World Congress on Total Quality, on Saturday, Jan. 21, 2012, in Bangalore, India, in the presence of a distinguished gathering of business leaders, jurists, academics, environmentalists, economists, legislators and policy makers.
The 'Golden Peacock Innovative Product / Service Award' is given to a product or service, to the most innovative product as determined by the satisfaction of customer's long term unexpressed and unarticulated needs and aspirations in a most cost-effective manner which is consistent with the society's goal of sustainable development. Attero Recycling has been at the forefront in creating awareness about E-Waste Management and also creating a device to monitor pollution.