Yahoo! India and Jagran Prakashan Ltd create a new co-branded Hindi news and current affairs internet property

Jagran Prakashan Ltd has announced that the Company and Yahoo India, on March 28, 2007, jointly announced the launch of a new co-branded Hindi news and current affairs Internet property. The new property will be available in the second half of CY2007 of this year and will seamlessly Integrate acclaimed Jagran content with Yahoo! India’s online presence.

This pioneering agreement brings together India’s number one Internet brand and a leading Indian newspaper conglomerate to provide the best of both online services and print media content for users and advertisers.

The partnership will create a richer online Hindi user experience, with the Company's original content across news, current affairs, sports entertainment and other features complemented with Yahoo!’s innovative, user-focused internet products and services.

Under the terms of the agreement, the Company and Yahoo! India will share graphical and keyword advertising revenue generated by the property with Yahoo! India managing the advertising sales and serving for the new co-branded property. Both companies will also partner in distributing Yahoo! India’s search and small and medium business offerings.

"This exciting and strategic partnership is about re-branding, re-scaling and re-building the world’s biggest hindi news portal i.e. Jagran.com to reach an unprecedented scale and is about redefining the hindi online portal space" said Mr. Mahendra Mohan Gupta, CMD of the Company.

In this partnership we looked at leveraging each others core areas of strength to create a powerful online property. We bring in content while Yahoo brings in technology and their understanding of Internet audiences to provide an unparalleled Internet experience in the Hindi space." said Mr. Sanjay Gupta, CEO, of the Company. We looked for a partner that stood for leadership and credibility in the online media space not just in India but worldwide, and which understood the pulse of internet audiences and had a customer-centric focus as central to their business approach. Yahoo! India definitely represents all these and more."

Source : Equity Bulls

Keywords