RJ Corp's Ice Cream Division "Cream Bell" pegs new record with slew of awards in 2009

Gurgaon - Innovative brand Cream bell Ice cream has won a maximum 9 awards in the "2nd The Great Indian Ice cream contest". The competition was organised by Indian Dairy association (IDA) and DANISCO in a high profile event at Hotel Hyatt Regency in New Delhi.

The Great Indian Ice-cream Contest - is aimed at recognition and commitment to excellence, innovation and high quality standards in Ice creams. This prestigious contest was participated by 48 key players from all parts of the country.There were 8 categories of award, and Cream bell topped the contest with 4 gold and 2 silver. Apart from these 6 awards Cream bell won 3 best in the class awards too.

Cream bell won gold in the most popular Vanilla ice cream and Vanilla frozen dessert. In the Premium segment Cream bell was honoured gold for the exotic Zafrani Pista. In the innovation category Cream bell won yet gold for "Maxxum", choco coffee. Winning gold for Maxxum proved yet again why it is popularly known as innovative brand."Maxxum" The Choco Coffee ice cream can be termed as the biggest Innovation for 2009 in the ice cream industry. Maxxum is classic brew on stick.

With a total 9 numbers of awards, Cream bell has led the medal tally for the 2nd year in a row. Cream bell had won 9 awards in the 1st Great Indian Ice cream contest with 3 gold, 3 silver, 1 bronze and 2 special awards.

Speaking on the occasion, jubilant Mr. Nitin Arora, COO Cream bell remarked, that the awards are reflection of Cream bell commitment to give world class product to the Indian Consumers. He added that Innovation has been the driving force since the inception of the brand. Whether its "Joosticks" (real juice on sticks), "Sacch Mucch Aam" ( India 1st real mango on a stick, and Now "Maxxum" The Chocolate Coffee. We have been launching Innovation after lot of research and trials

The Awards were presented by Dr. N.R. Bhasin, President IDA and Mr. Neil Prasad, Managing Director Danisco ( South Asia and Gulf). The Great Indian Ice-cream Contest - is aimed at recognition and commitment to excellence, innovation and high quality standards in Ice creams.

Cream bell is also the recipient of "BEST SERVICE STANDARDS, 2009", from Delhi International Airport Pvt. Ltd.

Source : Equity Bulls

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