SAS a Leader in Cross-Channel Campaign Management Says Independent Research Firm

- SAS, the "analytical juggernaut delivers on many fronts including optimization, program integration, and measurement and analytics"

Mumbai, Dec. 22, 2009 – SAS is a Leader in The Forrester Wave™: Cross-Channel Campaign Management Platforms, Q4 2009 (Dec. 2009), with SAS® Customer Intelligence listed as No. 1 in optimization, analytics and reporting and installed base. SAS also had a strong showing in application usability, real-time analytics, budget management and forecasting, architecture and campaign design.

Of SAS, Forrester wrote, "The analytical juggernaut delivers on many fronts including optimization, program integration, and measurement and analytics. Marketers tell us that SAS continues to make strides in improving application scalability and usability. In the past year alone, SAS has added several blue-chip clients like Carnival Cruise Lines and Deutsche Telekom."

SAS Marketing Automation enables users to rapidly create, modify and manage multichannel marketing campaigns ranging from simple to sophisticated. It provides a consolidated view of how and when customers are contacted, and how and when they respond across all channels of communication including direct mail, email, Web, mobile and call center.

SAS is particularly strong in contact optimization, with SAS Marketing Optimization enjoying strong momentum in 2009. Companies worldwide selected SAS to increase marketing campaign ROI by determining the best offers for individual customers and using analytic insight to understand the implications of business constraints, such as channel capacity and contact policies.

AEGON, Česká spořitelna, Commerzbank, Deutsche Telekom and Fidelity are a few of the companies that have deployed SAS Marketing Optimization.

HF Holidays, the UK's largest walking and leisure-activity holiday provider, uses new approaches in digital marketing and campaign optimization from SAS to enhance its customer-centric marketing activities and drive growth. SAS provides HF Holidays with comprehensive data management, campaign management and advanced customer analytics in one integrated solution. This powerful and sophisticated customer profiling system helps improve targeting and personalization of HF Holidays marketing communications.

"SAS enables us to use customer data more intelligently, to better understand customers and gain more insight into their behavior, enabling us to have more effective customer interactions," said Aimee Hart, Communications Manager at HF Holidays. The company aims to speed business growth by an additional 5 to 10 percent in the next five years - with SAS a key factor supporting that growth.

SAS Customer Intelligence solutions enable companies to deepen customer insights, choreograph customer interactions and continuously improve the organization's marketing performance. Customers worldwide using SAS to support customer initiatives include DeutschlandCard, First Citizens Bank, Grupo Santander, Staples, US Bank, and Wolters Kluwer.

Source : Equity Bulls

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