UTV World Movies forays into Home Video segment in tie-up with Shemaroo World Cinema

India''s first and highest rated world cinema channel, UTV World Movies has signed up with Shemaroo World Cinema, for releasing its acclaimed library titles in the Indian home video market. Through this strategic association, UTV World Movies takes another step towards making contemporary, award winning World Cinema available across several platforms. Shemaroo World Cinema launched 5 UTV World Movies titles on Home Video today at Cinemax, Versova.

Shemaroo launched the first five UTV World Movies award winning, blockbuster titles namely House of Flying Daggers; A Tale of Two Sisters, A Room with a View, La Zona and The Phantom Lover.

The launch saw the presence of renowned director Madhur Bhandarkar with Shemaroo Entertainments Joint Managing Director Atul Maru, Director Hiren Gada and Executive Director of UGBL Shantonu Aditya.

The world cinema category is a sub-brand, under the umbrella brand of Shemaroo Entertainment. Shemaroo World Cinema has a collection of award winning titles of several renowned film makers like Jean-Luc GODARD, Akira Kurosawa, Pedro Almodóvar, Roman Polanski, and Claude Chabrol among many others.

World Cinema, as the name suggests, will be dedicated to promoting and making available world class cinema in the retail market. For this, Shemaroo World Cinema has been indulging in various promotional activities and events to promote World Cinema among the potential target audience by regular screening of these titles at various outlets like educational institutions, restobars, pubs and clubs among others.

Hiren Gada, Director, Shemaroo Entertainment, shares his thoughts ''Within 3 months of releasing the first three Shemaroo World Cinema DVDs, today we are once again here, releasing the first five UTV World Movies titles on DVDs. It is certainly a proud moment for us. Moreover both, Shemaroo World Cinema and UTV World Movies have been doing a lot of ground activity work for this category by organizing several screenings for audiences at various places. These screenings are slowly and gradually creating awareness for this niche space. Together, we will eventually make room for World Cinema enthusiasts and thereby establish this category.''

UTV World Movies has an enviable library of over 600 critically acclaimed, award winning and contemporary blockbuster titles from more than 40 countries spread across languages and genres comprising Oscar winning and nominated titles such as ''The Lives of Others'', ''Divided We Fall'', & ''The Counterfeiters''; Oscar nominated and other award winning films like ''Waltz With Bashir'', ''Machuca'' and ''Your Name Is Justine''.

Shantonu Aditya, Executive Director, UTV Global Broadcasting Ltd says "After successfully launching India''s first world cinema channel across cable and DTH platforms in the country, we are very pleased to expand our content delivery model to include home video and further now our movies on DVD, we are confident of the combined strength of our content along with Shemaroo''s acumen in the Home Video Market."

All the UTV World Movies titles will be in the respective original language, on Shemaroo World Cinema DVDs, with English subtitles at an MRP of Rs. 349/ - each

Shemaroo''s World Cinema DVDs are inclusive of bonus features such as - a booklet that will contain an essay on World Cinema, on the particular film and its respective country; a section called ''Purple Patch'' which includes short movies from ''Whistling Woods International''; a special feature section containing of deleted scenes and interviews of the cast and crew. Our aim at Shemaroo is to bring World Cinema at your doorstep and that too at affordable prices.

Source : Equity Bulls

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