Pepperfry announces Accelerated Retail Expansion Ahead of Festive Season

Pepperfry, India's leading omnichannel furniture and home destination and a subsidiary of TCC Concept Limited, listed on the BSE and NSE, today announced the next phase of its retail expansion strategy, reinforcing its commitment to expanding customer access, strengthening its omnichannel capabilities and building a scalable, profitable retail platform.

As part of its next phase of growth, the company plans to add 35 new stores by the end of August, ahead of the festive season, significantly strengthening its presence across key metros, Tier 1 and Tier 2 cities. The expansion is expected to enhance customer access, deepen market penetration and support business growth during one of the strongest consumption periods of the year. The company remains on track to expand its retail footprint to over 250 stores in the near term, reflecting its long-term vision of building one of India's largest omnichannel furniture and home retail platforms.

Guided by its 'One Funnel' philosophy, Pepperfry's omnichannel model enables customers to seamlessly discover products online, experience them in-store and complete their purchases through the channel of their choice. The company continues to invest in enhancing its store formats, product assortment, technology and customer experience to meet the evolving needs of India's home shoppers.

The company has also achieved a significant operational milestone, with Q4 FY26 marking the first profitable quarter in Pepperfry's history. This achievement reflects continued improvements in operating efficiency, stronger business fundamentals and the scalability of the company's omnichannel platform, providing a solid foundation for its next phase of disciplined growth.

The planned expansion is aligned with TCC Concept Limited's long-term strategy of building category-leading, technology-enabled consumer businesses through scalable omnichannel platforms, operational excellence and disciplined capital allocation. Pepperfry represents a key consumer-facing platform within the TCC ecosystem and continues to strengthen its leadership position in India's organised furniture and home retail market.

Commenting on the announcement, Hussaine Kesury, Chief Business Officer, Pepperfry, said: "Our expansion ahead of the festive season marks another important milestone in Pepperfry's growth journey. As we continue to strengthen our retail presence across India, we are making the Pepperfry experience more accessible while enhancing the integration between our digital and physical channels. Our stores are evolving into complete retail destinations with Sell from Store capabilities; with an expanded home assortment and fresh collections from 1000s of D2C brands, that reflect how customers shop today, enabling customers to discover, experience and purchase seamlessly."

Pepperfry stores are designed to reflect the way India shops for home today, offering an extensive assortment across furniture, mattresses, décor, kitchen and dining, furnishings and modular solutions. By combining immersive in-store experiences with digital convenience, the company continues to simplify the home-buying journey while enabling customers to discover complete home solutions under one roof.

With sustained investments in retail expansion, omnichannel capabilities, technology and customer experience, Pepperfry remains focused on delivering long-term value to customers, partners and stakeholders while strengthening its leadership in India's organised furniture and home retail market.

Shares of TCC Concept LTD. was last trading in BSE at Rs. 320.25 as compared to the previous close of Rs. 328.40. The total number of shares traded during the day was 4860 in over 148 trades.

The stock hit an intraday high of Rs. 348.65 and intraday low of 320.00. The net turnover during the day was Rs. 1599775.00.

Source : Equity Bulls

Keywords

TCCConcept INE887D01016 Pepperfry RetailExpansion FestiveSeason