Route Mobile partners with Truecaller to strengthen global business messaging

Route Mobile, a Proximus Global company and a leading global provider of cloud communications and digital engagement solutions, today announced a strategic partnership with Truecaller, the leading global communications platform, to expand the reach of its Business Messaging platform. The collaboration aims to help enterprises connect more eƯectively with their customers through interactive and trusted messaging.

As part of the partnership, Route Mobile will enable access to Truecaller Business Messaging, empowering enterprises to deliver secure, reliable and trusted communication at scale. Communication is at the core of every business, and this collaboration aims to make customer interactions more seamless, secure, and eƯective.

Tushar Agnihotri, CEO, Route Mobile, said: "We are delighted to partner with Truecaller to bring advanced business messaging solutions to enterprises globally. By combining our robust CPaaS infrastructure with Truecaller's extensive user reach and rich media messaging, we are enabling brands to communicate more eƯectively, build trusted interactions, and engage customers in a more meaningful way. This collaboration supports secure, reliable communication at scale, helping businesses strengthen customer engagement and improve campaign eƯectiveness."

The partnership aims to enhance user engagement by enabling businesses to reach more than 500 million monthly active users globally on Truecaller with contextual, immersive, rich-media messages that seamlessly integrate images, documents, and videos.

The platform oƯers both one-way and two-way communication capabilities, with a broad range of functionalities, including verified business messaging, hyperlinks for actionability, smartpriority sticky notifications, and read receipts. These capabilities are designed to help businesses improve customer interactions and engagement.

Priyam Bose, Global Head, GTM, Truecaller, said: "We are delighted to expand our footprint by enabling more businesses to connect with their customers through trusted and contextual messaging. This partnership will help drive broader platform adoption and create new opportunities to serve enterprise customers through Route Mobile's extensive network globally."

Shares of ROUTE MOBILE LIMITED was last trading in BSE at Rs. 518.30 as compared to the previous close of Rs. 518.85. The total number of shares traded during the day was 5212 in over 221 trades.

The stock hit an intraday high of Rs. 525.15 and intraday low of 517.35. The net turnover during the day was Rs. 2715626.00.

Source : Equity Bulls

Keywords

ROUTEMOBILE INE450U01017 Partnership Truecaller