United Breweries Ltd Launches Kingfisher Smooth launches in Maharashtra

United Breweries Limited (UBL), part of the HEINEKEN Company, today announced the launch of Kingfisher Smooth in Maharashtra. A strategic addition to the Kingfisher portfolio, the new variant strengthens the brand's presence in the mainstream strong beer segment as the company gears up for the peak consumption period.

The launch marks a key step in scaling Kingfisher Smooth across high-growth markets. Maharashtra, with its strong retail network and large consumer base, offers a significant opportunity for expansion. This follows the encouraging early consumer response to Kingfisher Smooth in Rajasthan and Karnataka.

Developed for consumers seeking a smoother and more approachable beer experience, Kingfisher Smooth offers a balanced profile without compromising on taste. Brewed using imported hops and with no added sugar, it delivers a clean, smooth finish while retaining the strength preferred by strong beer consumers, making it well-suited for relaxed occasions.

Speaking on the launch, Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said, "With Kingfisher Smooth, we are responding to a clear consumer shift towards beers that offer a unique blend of taste and strength. With its smooth profile, we believe Kingfisher Smooth will resonate across a range of social occasions, making it well-suited for relaxed moments with friends."

Kingfisher Smooth expands the flagship brand's portfolio alongside Kingfisher Strong, offering greater choice within the strong beer segment. The product is currently available across leading retail outlets in Mumbai and Pune and will be rolled out across Maharashtra from April. It will be priced at INR 125 for a 330 ml bottle, INR 120 for a 330 ml can, INR 155 for a 500 ml can, and INR 200 for a 650 ml bottle.

Shares of United Breweries Limited was last trading in BSE at Rs. 1542.15 as compared to the previous close of Rs. 1558.85. The total number of shares traded during the day was 33099 in over 12095 trades.

The stock hit an intraday high of Rs. 1564.75 and intraday low of 1528.40. The net turnover during the day was Rs. 51269337.00.

Source : Equity Bulls

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UnitedBreweries INE686F01025 UBL KingfisherSmooth Maharashtra