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JKHPMC Signs MoA with Sarveshwar Foods Ltd
Posted On : 2026-01-20 21:00:22( TIMEZONE : IST )
In a major initiative aimed at strengthening the Basmati rice value chain and enhancing farmers' income, the Jammu and Kashmir Horticulture Produce Marketing Corporation (JKHPMC), functioning as the Cluster Development Agency (CDA), today signed a Memorandum of Agreement (MoA) with Sarveshwar Foods Ltd, the Implementing Agency, for the development of Basmati Rice Clusters in the districts of Jammu, Samba, and Kathua.
The project will be implemented through a wholly owned subsidiary of Sarveshwar Foods Limited, Himalayan Ancient Foods Private Limited, designated as Special Purpose Vehicle (SPV) specifically for this initiative, to ensure focused execution, efficient governance, and effective monitoring of cluster development activities.
The agreement was formally signed by Mohammad Farooq Dar, Managing Director of JKHPMC, and Dr. Gayatri Tandon, Project Head, Sarveshwar Foods Ltd.
The event was graced by the Chief Guest, Mohammad Farooq Dar, Mission Director, HADP, who emphasized the importance of cluster-based agricultural development, private sector participation, and technology-driven interventions to achieve sustainable growth in the agriculture sector.
The project is expected to benefit approximately 7,500 farmers and will cover nearly 12,000 hectares of agricultural land across the three districts. The initiative aims to improve productivity, quality, and market access for Basmati rice growers while ensuring better price realization and income enhancement.
As part of the project, farmers will be equipped and trained in modern agricultural technologies, scientific farming practices, and improved crop management techniques to enhance efficiency, yield, and profitability.
Commenting on the development, Mr. Rohit Gupta, Chairman, Sarveshwar Group highlighted the company's commitment to farmer-centric development and sustainable agri-business practices.
The programme concluded with a Vote of Thanks presented by Mr. Mahadeep Singh Jamwal , Director Corporate affairs, Sarveshwar Group, who expressed gratitude to all dignitaries, officials, and stakeholders for their support and participation.The initiative marks a significant step towards strengthening the Basmati rice ecosystem in the Jammu region through structured institutional collaboration, technology adoption, and marketled growth.
