Euro Pratik Sales Ltd. acquires 51% Stake in Uro Veneer World for Rs. 76.50 Cr

Euro Pratik Sales Limited, one of India's leading and fastest growing players in the organized decorative Wall Panel and Premium Laminate Industry, has announced the acquisition of 51% stake in URO Veneer World for a valuation of Rs. 76.50 Cr including capital infusion of Rs. 10.20 Cr in the firm. This acquisition marks the Company's entry into the B2C segment, strengthening its presence beyond its distribution-led model.

The acquisition gives Euro Pratik a robust, consumer-facing platform to engage directly with end users and design professionals, strengthening brand visibility, loyalty, and product penetration. By integrating URO Veneer World, the company gains valuable on-ground insights into emerging design trends and consumer preferences, while delivering commercial advantages such as improved margins, faster deliveries, a stronger working capital cycle, and greater control over retail-level positioning. As a strategic launchpad for decorative surface solution products, Uro Veneer World will also enable Euro Pratik to replace competing offerings within its own product portfolio. This forward integration aligns with Euro Pratik's long-term vision of building a direct relationship with its end users and Influencers, anticipating market shifts, and shaping innovation in tune with evolving consumer needs.

Commenting on this strategic direction, Mr. Pratik Singhvi, Chairman and Managing Director, Euro Pratik Sales Limited, said, "The acquisition of URO Veneer World marks a significant milestone in Euro Pratik's growth journey and reaffirms our commitment to staying closely connected with our customers evolving demands. With a firm footing and over 16% market share in the decorative wall panel segment, Euro Pratik is well-positioned to build on its strong foundation of innovation and design leadership. This strategic move strengthens our ability to connect more meaningfully with consumers and influencers, enhances our retail presence, and accelerates advancement across our product portfolio."

The acquisition also positions to gain a first-hand insight into customer preferences and design sensibilities, enabling quicker responses to changing market dynamics. By leveraging URO Veneer World's retail strength and its influencer network, the Company can bring innovative products to market more efficiently while strengthening its channel ecosystem. This deeper direct connect with customers will further enhance brand awareness and loyalty.

Beyond strengthening the company's strategic positioning, this acquisition is expected to contribute to the broader retail and influencer ecosystem by promoting design awareness, product innovation, and accessibility across India's interiors market. By bridging thegap between product innovation and end-user experience, thereby making the customers equipped for sound decision making. Euro Pratik aims to drive both creative and commercial value, advancing its long-term vision of shaping how India experiences interior design.

Shares of Euro Pratik Sales Limited was last trading in BSE at Rs. 352.80 as compared to the previous close of Rs. 344.00. The total number of shares traded during the day was 13757 in over 617 trades.

The stock hit an intraday high of Rs. 356.90 and intraday low of 345.05. The net turnover during the day was Rs. 4834877.00.

Source : Equity Bulls

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EuroPratikSales INE198501012 Furniture HomeFurnishing Acquisition UroVeneerWorld