Ecoreco's #O0neBillionChargers Movement Unites Citizens Nationwide

As India accelerates its transition toward a Circular and Resource-Secure Economy, Eco Recycling Ltd. (Ecoreco) - the nation's pioneering e-waste management company - is mobilizing citizens, corporates, and institutions through its inclusive and action-oriented movement, #OneBillionChargers, powered by its digital platform BookMyJunk.

Launched on Gandhi Jayanti (October 2, 2025) under the ethos of "Swachhta Hi Seva - Special Campaign 5.0", the campaign has already received 8,670 parcels of e-waste from across India, with an average weight of 3 kilograms per parcel - and many more in transit. This overwhelming public response demonstrates the growing awareness and willingness among citizens to contribute to responsible recycling and resource recovery.

"The #OneBillionChargers initiative is designed to be inclusive and perpetual - complementing the efforts of government bodies, producers, and institutions nationwide," said Mr. B.K. Soni, Chairman & Managing Director of Ecoreco.

"Our mission is to connect every generator of e-waste - whether an individual, school, office, factory, or government establishment - and transform awareness into measurable action for the Environment, Ecology & Economy."

A Collective Step in a National Movement

Across India, several commendable initiatives - such as Panasonic India's sustainability program, JNARDDC's national collection campaign, and the MoEFCC-UNICEF-Bajaj Foundation awareness drive - are contributing to a strong, unified e-waste management ecosystem.

Ecoreco's #OneBillionChargers movement complements and strengthens these efforts by offering a citizen-driven, cost-free, and technology-enabled platform for continuous participation in e-waste recovery.

All generators of e-waste are encouraged to send their discarded electronic items to: Eco Recycling Ltd., 422 The Summit Business Park, Andheri (E), Mumbai - 400093, and write to epr@ecoreco.com to receive a Certificate of Appreciation directly on email or mobile. The movement promotes the philosophy of "Collect ¢ Conserve e Contribute" - transforming discarded electronics into secondary sources of natural and critical resources, thereby reducing dependence on imports, saving foreign exchange, and strengthening Atma Nirbhar Bharat.

Nationwide Response, Institutional Recognition

The #OneBillionChargers campaign has been widely recognized for its creative engagement and tangible outcomes. A series of impactful advisories and public appeals were published in The Economic Times throughout October 2025, urging citizens to "Unleash 1 Billion Chargers to Charge the Nation."

"The enthusiastic participation from citizens affirms that when sustainability becomes simple and accessible, people are eager to act," added Mr. Soni. "#OneBillionChargers is not just a campaign - it is a National Movement to institutionalize responsible e-waste recycling and extract resources."

Ecoreco: Two Decades of Trusted Leadership in Recycling Innovation

Eco Recycling Ltd. (Ecoreco) - India's first and most comprehensive e-waste recycling company - has been operational since 2005, pioneering safe, transparent, and scalable Used to Useful resource solution in alignment with global sustainability standards (R2v3).

Ecoreco's sustained innovation and leadership have been acknowledged at the highest levels:

- Hon'ble Prime Minister Shri Narendra Modi appreciated Ecoreco's BookMyJunk mobile app during the 97th "Mann Ki Baat", recognizing its role in advancing the Circular Economy.

- The "Recycling on Wheels - SmartER" mobile unit, launched by Hon'ble Dr. Jitendra Singh on October 2, 2023, empowered informal scrap collectors to formalize and scale their e-waste businesses.

- Ecoreco's ISO-certified, R2v3-compliant recycling infrastructure ensures scientific recovery of precious and rare earth metals such as Gold, Silver, Palladium, Lithium, and Cobalt, contributing to India's mineral security.

Encouraged by national support and participation, Ecoreco has now decided to install Eco-Bins across Nation in educational institutions. Schools, colleges, and universities are invited to write to epr@ecoreco.com, if they are willing to install an Eco-Bin(s) in their premises (T&C apply). At the same time, corporates and producers are encouraged to promote, Install and sponsor Eco-Bins as part of their EPR or CSR initiatives, aligning their brands with a meaningful Socio-Environmental Mission for the Nation.

Shares of ECO RECYCLING LTD. was last trading in BSE at Rs. 596.30 as compared to the previous close of Rs. 599.10. The total number of shares traded during the day was 15164 in over 774 trades.

The stock hit an intraday high of Rs. 604.90 and intraday low of 590.00. The net turnover during the day was Rs. 9052756.00.

Source : Equity Bulls

Keywords

ECORECYCLING INE316A01038 CircularEconomy ewaste