Metro Brands launches MetroActiv - Athletic Footwear Category

Metro Brands Limited, India's leading footwear retailer, announces the launch of MetroActiv, a dynamic, multi-brand retail destination that marks the company's most ambitious step yet into the athletic footwear category. Following the successful introduction of global athleisure and lifestyle brands such as Foot Locker, Fila, and New Era, Metro Brands Limited now expands its portfolio into the sports performance segment with MetroActiv - a new concept designed to inspire India to get active and stay active. Built for a generation on the move, MetroActiv represents the next evolution in how India experiences sportswear through accessibility, expertise, and community.

Built on Metro Brands Limited's retail excellence and deep consumer insight, MetroActiv makes premium, multi-branded athletic sportswear more accessible across India. The concept blends a diversified product assortment, expert guidance, and a connected fitness community. Each store serves as a retail and experiential hub, offering footwear, apparel, and accessories from global performance brands such as Nike, adidas, Puma, Asics, Skechers, New Balance, FILA, and more, catering to running, training, lifestyle, and outdoor performance needs.

The first phase of the rollout will debut in Indore, Dehradun, and Jodhpur, alongside the launch of its ecommerce platform metroactiv.com. Each store, between 3,000-6,000 sq. ft., is designed as a vibrant, high-energy arena blending global design aesthetics with local engagement. The e-commerce platform complements this experience with wellness tools such as a Calorie Counter, Nutrition Tracker, and BMI Calculator, enabling users to track, shop, and stay active within a single connected ecosystem. Pan India operations linked seamlessly to physical stores ensure a smooth, accessible experience for consumers nationwide.

What sets MetroActiv apart is that every store features a highly trained team of 'Pacers' - performance advisors who provide authentic fitness expertise and product guidance. Community engagement goes beyond shopping through collaborations with local running clubs, fitness groups, and sports enthusiasts. From city 5K runs to in-store activations and events, MetroActiv transforms movement into lifestyle and community into culture.

Nissan Joseph, Chief Executive Officer, Metro Brands Limited, said, "MetroActiv represents the natural evolution of Metro Brands Limited's commitment to innovation and consumer-centricity. India is at an inflection point where fitness, fashion, and functionality converge, and MetroActiv is designed to champion this shift. Our vision is to make performance retail more inclusive and accessible, bringing world-class brands, credible expertise, and community spirit together under one roof. This is not just the launch of another retail format; it is the beginning of a movement to get India active."

With MetroActiv, Metro Brands Limited aims to become the most trusted name in athletic sportswear retail, reinforcing its commitment to innovation and leadership in the footwear and athleisure segment.

Shares of Metro Brands Limited was last trading in BSE at Rs. 1135.75 as compared to the previous close of Rs. 1140.10. The total number of shares traded during the day was 2502 in over 458 trades.

The stock hit an intraday high of Rs. 1149.75 and intraday low of 1118.00. The net turnover during the day was Rs. 2827509.00.

Source : Equity Bulls

Keywords

MetroBrands INE317I01021 Footwear MetroActiv AthleticFootwear