Monika Alcobev to Launch Amrut's Historic 'Expedition' as Preferred Travel Retail Partner

Monika Alcobev proudly takes the lead as the exclusive travel retail launch partner for Amrut Expedition, a rare 15-year-old single malt whisky. This exceptional release marks a major milestone in India's luxury spirits scene, standing as the country's oldest and most expensive whisky ever made.

Crafted with extraordinary patience and precision, Amrut Expedition has undergone a two-stage maturation process-eight years in European sherry casks followed by seven years in American ex-bourbon casks. The result is a whisky of remarkable depth, balance, and elegance. With only 75 bottles released globally and a retail price of over USD 12,500, Expedition sets a new benchmark for Indian distillers on the global stage.

In its role as preferred partner, Monika Alcobev will lead the global travel retail debut of this historic release, making it available to discerning travelers and collectors through high-visibility airport retail and duty-free channels. In India, the launch will be a multi-airport duty-free rollout, with only 9 bottles available, with a milestone number of 3 being allotted to Bengaluru Duty free at Kempegowda International Airport Bengaluru (BLR Airport).The collaboration reinforces Monika Alcobev's growing influence in the premium spirits category and its commitment to curating world-class expressions for Indian and international consumers.

Speaking on the occasion Mr. Rakshit N. Jagdale, Managing Director of Amrut Distilleries, commented, "Amrut Expedition celebrates our 75-year legacy-rooted in craftsmanship, vision, and passion across three generations. Launching it via travel retail with Monika Alcobev ensures it reaches discerning global consumers who value authenticity and heritage."

"Expedition is a truly rare release, one that showcases the finest in Indian whisky-making," said Kunal Patel, Managing Director of Monika Alcobev Limited. "At Monika Alcobev, we take pride in driving innovation and setting new benchmarks in the distribution of premium spirits.

Amrut Expedition stands as a true collector's gem, elegantly enclosed in a meticulously crafted wood-and-metal case. Each bottle includes a silver peg measure, an authentication card, and an NFC chip, emphasizing quality and authenticity. The whisky's deep cola hue is enhanced by rich aromas of sherried truffle, vanilla, and sandalwood. With a bold 62.8% ABV, the palate presents layers of chocolate-coated sherry, pepper, and dried fruits, concluding with an elegant and memorable finish, comments David Grady, Country General Manager, India, Avolta.

With its exceptional craftsmanship, ultra-limited availability, and record-setting price, Amrut Expedition is not merely a whisky-it is a historic milestone in India's alco-bev evolution. And with Monika Alcobev at the helm of its travel retail journey, the legacy of Indian whisky enters a bold new era.

Shares of Monika Alcobev Limited was last trading in BSE at Rs. 288.70 as compared to the previous close of Rs. 287.00. The total number of shares traded during the day was 16800 in over 32 trades.

The stock hit an intraday high of Rs. 290.00 and intraday low of 287.00. The net turnover during the day was Rs. 4832600.00.

Source : Equity Bulls

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MonikaAlcobev INE0LCG01010 Breweries Distilleries Amrtu HistoricExpedition PreferredTravelRetailPartner