Saregama acquires the biggest and most popular Haryanvi Music Catalogue

Saregama, India's leading Entertainment IP company, has entered into a deal with NAV Records Pvt. Ltd., the lead player in the Haryanvi music space. This significant move will see Saregama acquiring NAV's 6,500 tracks across Haryanvi, Punjabi, Ghazals, Devotional and Indie Pop. The acquisition also includes super popular Youtube channels like NAV Haryanvi, Nupur Audio etc having over 24M subscriber base, further boosting Saregama's digital footprint. Some of the biggest songs that are part of this catalogue are:

- Coco cola https://www.youtube.com/watch?v=9UaG7UL5yS4&pp=0gcJCc0JAYcqIYzv with 900+ million views

- Parvati Boli Shakar Se https://www.youtube.com/watch?v=4DkNCgUXbig with 500+ million views

- Loot Liya https://www.youtube.com/watch?v=AMQIiEea12A with 400+ million views

- Dabya Ni Karde https://www.youtube.com/watch?v=3oOGF8P1BJo with 140+ million views

- Gunehgar https://www.youtube.com/watch?v=r_zXf6bhgTo with 140+ million views

This cements Saregama's No.1 position in the only language where the Company was not dominant. Going forward, Saregama and NAV will jointly work towards new Haryanvi and Punjabi content creation.

Saregama is committed to building IP across genres and languages for sustained growth and value creation.

Source : Equity Bulls

Keywords

Saregama Deal NAVRecords HaryanviMusic