Associated Alcohols & Breweries Ltd launches premium blended malt whisky 'Hillfort' in UP

Associated Alcohols & Breweries Limited ("the Company") has launched its premium blended malt whisky 'Hillfort' in the State of Uttar Pradesh . The product is now available across select retail outlets.

Following the commercial rollout of Hillfort, the Company intends to introduce additional proprietary products including Nicobar Gin, CP Vodka, and other premium products of the Company, as part of a phased pan-India expansion strategy.

Commenting on this development, Mr. Prasann Kumar Kedia, Managing Director, stated: "The launch of Hillfort in Uttar Pradesh marks a significant milestone in our journey toward premiumization and strategic geographic expansion. We are thrilled to introduce our premium offering to one of India's most evolved and discerning liquor markets. This move underscores our commitment to delivering differentiated, high-quality spirits that resonate with modern consumers, and we look forward to deepening our presence in this important region."

In line with past communication, the Company continues to strengthen its national footprint through strategic launches in high-potential states. Further, the Company plans to launch its premium products in a few more states shortly, and the same shall be communicated to the exchange upon execution.

Shares of Associated Alcohols & Breweries Ltd. was last trading in BSE at Rs. 1073.60 as compared to the previous close of Rs. 1070.75. The total number of shares traded during the day was 5496 in over 591 trades.

The stock hit an intraday high of Rs. 1095.00 and intraday low of 1060.00. The net turnover during the day was Rs. 5896149.00.

Source : Equity Bulls

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AssociatedAlcoholsandBreweries INE073G01016 PremiumBlendedMaltWhisky Hillfort UP