Aayush Wellness Ltd to form Wholly Owned Subsidiary in Singapore to drive Southeast Asia Expansion

Aayush Wellness Limited, an integrated healthcare company dedicated to holistic wellness and innovation, is pleased to announce that its Board of Directors has approved the formation of a wholly owned subsidiary in Singapore with an initial capital investment of SGD 10,000.

This strategic expansion marks a significant step in the company's global growth strategy and will serve as a launchpad for its nutraceutical and healthcare products across the rapidly expanding Southeast Asian markets.

Mr. Naveena Kumar, Managing Director of Aayush Wellness said "Our new Singapore-based subsidiary will enable us to tap into one of the world's most dynamic wellness markets, offering greater agility in operations, regulatory efficiency, and direct access to high-growth ASEAN economies. This is a critical step toward building a global wellness brand."

Unlocking Regional Potential:

The Southeast Asian nutraceutical market is projected to reach USD 15.1 billion by 2028, growing at a CAGR of 7.5%, driven by rising health consciousness, urbanization, and preference for preventive healthcare solutions.

Singapore, in particular, stands out as a key market and gateway for regional expansion. The country's nutraceutical sector is valued at over USD 1.3 billion, with steady growth driven by an aging population, high per capita health spending, and a consumer base that actively seeks functional foods, dietary supplements, and herbal wellness solutions. Its strong regulatory framework and international connectivity make it an ideal base for Aayush Wellness's global ambitions.

Key Focus Areas of the Subsidiary:

- Localizing product offerings to align with regulatory and cultural preferences.
- Forging strategic partnerships and e-commerce distribution channels across ASEAN.
- Driving export growth from India while expanding the company's international brand presence.
- Establishing a regional R&D and innovation hub to adapt to market-specific wellness trends.

Aligned with Aayush Wellness's Vision:

This development is in line with Aayush Wellness Limited's broader mission to deliver science-backed, sustainable, and natural healthcare solutions globally. The company aims to use its new presence in Singapore to not only access markets in Malaysia, Indonesia, Thailand, and Vietnam, but also to establish a foundation for future global partnerships and innovation.

Source : Equity Bulls

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AayushWellness Subsidiary Singapore