Mars Petcare Partners with Delhivery

Mars Petcare, a global leader in pet nutrition and well-being, has announced a strategic partnership with Delhivery Limited, for the deployment of TransportOne, Delhivery's AIpowered Transport Management System (TMS), aimed at unlocking new levels of efficiency, agility, and intelligence in Mars Petcare's logistics operations.

TransportOne is a software-as-a-service (SaaS) solution which manufacturers use to plan and manage their transport operations efficiently. It offers capabilities such as automated load planning, efficient procurement of full and part truckload services, real-time shipment tracking, electronic proof of delivery, automated billing and audits, control tower for operations monitoring and a complete analytics and reporting dashboard for end-to-end visibility.

The deployment of TransportOne marks a significant leap forward in how Mars Petcare manages and scales its logistics network. The system optimizes supply chain operations through AI powered load planning and route optimization. By analyzing data including historical performance, traffic, and weather conditions, the platform aims to improve delivery efficiency and resource allocation across India's pet care product distribution network. With these AI-driven insights, Mars Petcare aims to anticipate disruptions, reduce lead times, and optimize resource utilization-ensuring that high-quality pet care products reach retailers and pet parents across India faster, more accurately and more sustainably.

Salil Murthy, Managing Director, Mars Petcare India, said, "At Mars Petcare, pet parent centricity is at the heart of everything we do. Being digital-first is not just about embracing new technologies-it's about enabling faster, smarter, and more inclusive access to quality petcare. As we strive to build a better world for pets, digitization helps us reach every pet parent-whether in a metro or a remote town-with greater agility and efficiency. By integrating Delhivery's AI-enabled TransportOne platform, we are not just digitizing our supply chain-we are future-proofing it. This partnership enhances our responsiveness, strengthens our delivery ecosystem, and ensures we meet the evolving expectations of India's pet parents with precision, reliability, and care."

Surajit Das, Head of Software Solutions at Delhivery, added, "We are excited to partner with Mars in optimizing their logistics with TransportOne. Our AI powered logistics platform is designed to provide seamless, technology-driven solutions that help manufacturers scale efficiently, improve service levels and control costs."

This strategic collaboration highlights Delhivery's capability to drive digital transformation for leading consumer brands, demonstrating the company's expertise in leveraging advanced logistics technologies to enhance supply chain efficiency.

Shares of Delhivery Limited was last trading in BSE at Rs. 292.15 as compared to the previous close of Rs. 280.95. The total number of shares traded during the day was 577068 in over 7303 trades.

The stock hit an intraday high of Rs. 293.65 and intraday low of 283.95. The net turnover during the day was Rs. 167138535.00.

Source : Equity Bulls

Keywords

Delhivery INE148O01028 LogisticsSolutionProvider Partnership MarsPetcare