Archies Celebrates Daughter's Day with Heartwarming Digital Ad Campaign 'Show Her That You Know Her'

Archies, a legacy brand in the gifting industry, renowned for nurturing heartfelt relationships, is thrilled to launch its latest digital ad campaign to celebrate Daughter's Day this year, titled "Show Her That You Know Her". The campaign aesthetically captures the essence of the relationship between fathers and daughters, emphasizing how they shape each other's lives emotionally.

The campaign highlights how daughters bring warmth, understanding, and connection into their fathers' lives as it creatively explores the scenario wherein fathers are seen as 'alpha' figures in the Indian household, taught to be strong and unemotional, this campaign addresses the silent but real struggles many Indian fathers face. It beautifully portrays a daughter's journey in helping her father express his feelings, share his hardships, and rewrite their relationship with love, compassion, and acknowledgment.

"Daughters are the emotional pillars, studious and courageous, who not only support but also inspire family members to be more expressive", says Varun Moolchandani, Executive Director of Archies. The campaign, through its vivacious story of a single father and his daughter, draws inspiration from the poetry and emotional sensitivity that girls carry within them.

Mr. Moolchandani further states "With this campaign, we want to showcase the transformative power of a daughter's love and care in a father's life. It's about acknowledging her strength and presence in every moment, big or small. On this Daughter's Day, Archies invites everyone to recognize and celebrate the irreplaceable bond between fathers and daughters."

Archies is honoring the special and powerful relationship that exists between fathers and daughters with this campaign. "Show Her That You Know Her" is a heartfelt reminder to cherish the little things that add up to these relationships being genuinely meaningful.

YouTube Link - https://youtu.be/nlqKydEQU00?si=u6en-re4Jm-zYkvz

Instagram Link - https://www.instagram.com/reel/DABC1_PNv9I/?igsh=MWJwNHFnZDUyNnI5Zw==

Shares of Archies Limited was last trading in BSE at Rs. 30.01 as compared to the previous close of Rs. 31.28. The total number of shares traded during the day was 42506 in over 392 trades.

The stock hit an intraday high of Rs. 31.54 and intraday low of 29.46. The net turnover during the day was Rs. 1277800.00.

Source : Equity Bulls

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