Launch of HILLFORT: Premium Blended Malt whiskey

Associated Alcohols & Breweries Limited ("AABL), (BSE- 507526), (NSE- ASALCBR), a one of the leading name in the alco beverage industry, proudly announces the launch of its Premium Blended Malt whiskey "HILLFORT".

In the past year, we have embarked on an exciting journey to bring a new premium blended malt whisky to the market. We are proud to introduce HILLFORT Whisky, a brand that symbolizes strength, resilience, and heritage, much like the ancient hill forts from which it draws its name. This meticulously crafted blend combines exceptional malts with fine Indian grain whiskies, creating a product honouring tradition and embodying the spirit of innovation and excellence.

HILLFORT Whisky invites consumers to experience a harmonious fusion of flavours steeped in craftsmanship and quality. The bold, premium packaging-featuring a green bottle with elegant gold accents-reflects the care and dedication behind every sip. This launch represents a new product and a celebration of India's rich whisky-making heritage, standing as a testament to our ongoing pursuit of distinction in the world of premium spirits.

Commenting on the launch, Mr. Prasann Kumar Kedia, Managing Director of the Company, stated, "The introduction of HILLFORT Whisky marks a significant milestone for our company. It reflects our commitment to excellence and our dedication to preserving and enhancing the rich tradition of whisky-making in India. We are thrilled to present a product that embodies strength, resilience, and heritage, and we are confident that Hillfort Whisky will resonate with both connoisseurs and new enthusiasts alike. This launch is a proud moment for us as we continue to push the industry's boundaries of quality and craftsmanship."

HILLFORT Whisky begins its journey with exclusive availability in select outlets in Madhya Pradesh, marking the start of a meticulously planned strategic rollout. The rollout will soon extend to Delhi, Kerala, and Chhattisgarh markets. Currently, Hillfort is offered in 750 ml, 375 ml, and 180 ml SKUs, with launch MRPs of Rs. 1,395, Rs. 700, and Rs. 340, respectively. The ex-distillery price for all SKUs is Rs. 3,150.

Shares of Associated Alcohols & Breweries Ltd. was last trading in BSE at Rs. 913.50 as compared to the previous close of Rs. 942.80. The total number of shares traded during the day was 10201 in over 1565 trades.

The stock hit an intraday high of Rs. 961.70 and intraday low of 904.60. The net turnover during the day was Rs. 9424962.00.

Source : Equity Bulls

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AssociatedAlcoholsandBreweries INE073G01016 AABL ProductLaunch PremiumBlendedMaltWhiskey HILLFORT