Thomas Cook & SOTC introduce a range of attractive weekend getaways

Travel-hungry Indian consumers are leveraging three key holidays in August - Independence Day (15th August), Raksha Bandhan (19th August) & Janmasthami (26th August). By clubbing the holiday with a weekend, Indians are smartly converting the opportunity into a getaway/mini-cation.

With a strategic intent to maximise on this potential, Thomas Cook (India) Limited - India's leading omnichannel travel services company and its Group Company, SOTC Travel, have introduced a range of products for quick weekend getaways this August.

Key Travel Trends:

- Strong travel appetite: Increase in searches by 25% for both domestic and short haul destinations

- Top Domestic: Kashmir, Himachal Pradesh, Leh-Ladakh, Andamans, Kerala, Rajasthan, Goa, Karnataka, North East

- Indian subcontinent: Sri Lanka and Bhutan

- International: Abu Dhabi, Dubai, Azerbaijan, Georgia, Malaysia, Singapore, Thailand, Indonesia, Vietnam

- Customer segments driving demand: Working professionals, couples, Young Indian's millennials and GenZ, multigenerational families

- Average holiday duration: 3-5 days for shorter stays/mini-cations; 5-9 days for longer holidays

- Unique experiences: Wildlife safaris and cruises

Mr. Rajeev Kale, President & Country Head - Leisure Travel, MICE, Thomas Cook (India) Ltd, said, "With multiple festivals/bank holidays in August, travel hungry Indians are making the most of the opportunity and displaying high interest for short driveable trips; weekend & extended weekend getaways. To catalyse demand, we have launched an exciting range of mini-cations in August with attractive deals/discounts. In addition to domestic favorites like Kashmir, Ladakh, Andamans, customers are displaying interest for short haul and visa free/easy visa destinations such as UAE, Azerbaijan, Georgia, Malaysia, Singapore, Thailand, Vietnam & Bali.

Mr. Daniel D'souza, President & Country Head, Leisure, SOTC Travel added, "Indian travellers are value seekers. With the perfect combination of long weekends in August coupled with off-season monsoon discounts, travellers are now opting for multiple short breaks. Multi-generational families, couples, working professionals, millennials and group of friends are driving demand. Also, this being an election year, there has been an extension in the traditional holiday season upto end August."

Shares of Thomas Cook (India) Limited was last trading in BSE at Rs. 251.85 as compared to the previous close of Rs. 238.75. The total number of shares traded during the day was 38998 in over 1580 trades.

The stock hit an intraday high of Rs. 254.85 and intraday low of 234.05. The net turnover during the day was Rs. 9478945.00.

Source : Equity Bulls

Keywords

ThomasCookIndia INE332A01027 SOTC WeekendGetaways