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Tata Sampann launches first of its kind Easy Cook Ragi Atta, a nourishing & convenient cooking choice

Posted On : 2024-05-18 10:06:19( TIMEZONE : IST )

Tata Sampann launches first of its kind Easy Cook Ragi Atta, a nourishing & convenient cooking choice

Tata Consumer Products Limited announces the launch of Tata Sampann's Easy Cook Ragi Atta, marking a significant entry into the Rs.30,000 crore millet-flour category. This move underscores the company's strong commitment to innovation and meeting the evolving consumer demand for nourishing & convenient food options. This will be launched under the Tata Sampann brand (which offers products spanning pulses, spices, staples, dry fruits, RTE/RTC), Easy Cook Ragi Atta is a pioneering product that redefines the ease of incorporating millets into everyday meals.

Millets are rapidly gaining traction owing to their numerous health benefits, bolstered by government initiatives and a growing appreciation for India's culinary heritage. With Tata Sampann Easy Cook Ragi Atta, consumers now have an effortless and nutritious option to integrate millets into their daily culinary routines. This product is a 100% ragi flour with no added maida or wheat. It has no additives/ preservatives. It is a disruptive innovation which overcomes traditional challenges associated with millet-based flour, such as laborious kneading and rolling and concerns over freshness perception. The product has been created by our R&D team with a disruptive, patent pending technology which drives convenience for consumers in addition to retaining the inherent nutritional goodness of ragi.

Commenting on the launch of Tata Sampann Easy Cook Ragi Atta, Deepika Bhan, President - Packaged Foods (India) at Tata Consumer Products, said, "We're excited to introduce an innovative addition to our Tata Sampann range. Millet atta, high in fiber and calcium, is a great alternative to wheat atta, but it's difficult to bind and roll into rotis. The process, often requiring hot water and hand patting instead of a rolling pin, adds time and effort.

Our Easy Cook Ragi Atta, the first of its kind in India, meets the demand for nutritious options without compromising on nutrition and solves these issues. With our easy-knead formula, you just add regular water to make crack-free rotis, saving time and effort.Now, making Ragi Roti is as simple as making Wheat roti.

At Tata Sampann, we're always working on new ideas to improve our consumers' lives."

Tata Sampann Easy Cook Ragi Atta will be available in convenient 500g packs, priced at ₹90/-(MRP incl.of all taxes), across leading e-commerce platforms and Tata Consumer's own D2C platform, Tata Nutrikorner. With this launch, the brand further strengthens its position in the Indian food market, offering a diverse range of products that cater to the evolving preferences and dietary needs of Indian consumers.

Source : Equity Bulls


TATACONSUMERPRODUCTS INE192A01025 TataSampann EasyCook RagiAtta MilletFlour