EaseMyTrip and HT Digital teams up to bring out great offers for the customers of both the brands

EaseMyTrip.com, one of India's largest online travel tech platforms, has established a collaboration with HT Digital, one of the leading digital media brands in India, to bring out some irresistible offers for their customers. The partnership will benefit both brands, as EaseMyTrip customers will now be able to get discounted subscriptions on their favorite HT Digital media products, while HT Digital subscribers will be able to muster exclusive travel deals on EaseMyTrip's platform.

This collaboration will start to reflect for users from today onwards, on EaseMyTrip's online portal in the 'hot deals section' and on the EaseMyTrip app via push notifications. EaseMyTrip customers can avail the offer which is valid for 6 months.

- 30% discount on the HT Digital subscription plan
- 30% discount on the Mint + Wall Street Journal subscription plan

Looking forward to this partnership, Lokendra Saini, Chief Operating Officer, EaseMyTrip said, "I am thrilled to see how our collaboration with HT Digital pans out. Our partnership harbors the potential to yield substantial advantages for both of our respective brands. This alliance represents a strategic maneuver aimed at amplifying the significance of our distinctive qualities for our customers. Through our collaboration, we are expanding our reach and looking to provide incomparable travel experiences to a broader audience. The vast scope and sway of HT Digital in the digital realm will augment the brand visibility of EaseMyTrip, thereby drawing in a greater number of patrons and broadening our customer base."

Amrendra Shukla, VP- Growth, HT Digital, said, "We are excited to be partnering with EaseMyTrip and have come up with amazing offers to delight both our customers. We are certain that our value-added offers will make consumption of HT digital services hassle-free and on the go while travelling for EaseMyTrip users."

HT Digital Streams, with 150 million unique visitors a month and above 1700 million page views, is poised as one of India's fastest-growing digital media companies. HTDS consists of hindustantimes.com, livemint.com, livehindustan.com, and desimartini.com and draws inspiration from nearly a century of excellent journalism from the Hindustan Times house. Among these four diverse digital platforms, the company engages, entertains, and informs India's most discerning audiences.

Source : Equity Bulls

Keywords

EasyTripPlanners EaseMyTrip HTDigital Collaboration