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Thomas Cook India & SOTC tap into growing demand for active outdoor holidays

Posted On : 2022-05-18 15:29:56( TIMEZONE : IST )

Thomas Cook India & SOTC tap into growing demand for active outdoor holidays

The pandemic induced restrictions of over two years have created a new found respect for nature and the outdoors, more so for work-weary warriors longing to get away from the stresses / hustlebustle of city life. Thomas Cook (India) Limited, India's leading omnichannel travel services company and its Group Company, SOTC Travel, having identified strong pent-up demand for outdoor and adventure travel, have curated a distinctive portfolio, India Trekking Tours - timed perfectly with the onset of the Country's trekking season. The Companies' diverse range of treks start at Rs. 13,220.00* for a 5-day trip to Chopta Tungnath Chandrashilla Peak Deoriatal to Rs. 89,999.00* for 15-days to Everest Base Camp.

Thomas Cook & SOTC's internal data reveals that a significant 51% respondents indicate a strong appetite for trekking/hiking trips - and this is across India's metros, mini metros, tier 2-3 cities. The Companies India Trekking Tours hence intends to leverage this latent demand and inspire both experienced trekkers and first timers with programs that offer varying levels of expertise. In addition to hotels, India Trekking Tours offer unique accommodation, including rugged tented camps, lodges, guesthouses and homestays.

Inclusions: To build customer confidence, the trekking tours are accompanied by

- Trek Team that includes a trek leader, local guide, cook, support staff
- Amenities: Trekking equipment, vehicles based on availability, camps, first aid medical kits and oxygen cylinders, extra luggage facility and permits
- All meals included (non-vegetarian, vegetarian and Jain)

The Companies product range captures India's diversity of breath-taking mountainous terrain: Sikkim's dramatic landscapes, turquoise alpine lakes of Kashmir, arid desert topography of Ladakh, lush valleys of Himachal and Uttarakhand awash with vibrant flora-fauna, mountain springs and the source of her mighty rivers, quaint picturesque villages, temples/monasteries, to the highest summit of all - the Everest Base Camp! Thomas Cook & SOTC's experts have put together a trekking calendar to help plan a trek that is truly life changing: Calendar for July-Dec 2022

Mr. Rajeev Kale, President & Country Head - Holidays, MICE, Visa, Thomas Cook (India) Limited said, "Post two years of restrictions, our customers are all geared to escape into India's scenic mountain terrains - with the added benefit of a digital detox experience. And so, our thoughtfully designed India Trekking Tours are packed with exciting experiences across India's exceptional landscapes. Each tour is accompanied by an expert trek leader, guide, cook; includes essential equipment and medical kits and oxygen cylinders; with all meals included. We invite our customers to embark on a journey of discovery with our exciting trekking product range, starting at a very affordable Rs. 13,220.00*."

Mr. Daniel D'souza President & Country Head - Holidays, SOTC Travel said, "Indians love the outdoors and India offer's a diversity of trekking trails with unparalleled natural beauty. Planning a trek can be a challenging process, especially for new/first time explorers and hence keeping the requirements of our customers in mind, we have curated products with thrilling escapades, rejuvenation and unique experiences. With eclectic stays and guided trails, our itineraries have been planned carefully by experts to offer unforgettable experiences in the lap of nature."

Shares of Thomas Cook (India) Limited was last trading in BSE at Rs. 69.25 as compared to the previous close of Rs. 65.25. The total number of shares traded during the day was 62366 in over 1052 trades.

The stock hit an intraday high of Rs. 70.55 and intraday low of 65.40. The net turnover during the day was Rs. 4267244.00.

Source : Equity Bulls


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