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Nykaa brings 'ModiFace', L'Oreal's AI-powered technology, for Indian Beauty shoppers



Posted On : 2021-12-14 21:26:11( TIMEZONE : IST )

Nykaa brings 'ModiFace', L'Oreal's AI-powered technology, for Indian Beauty shoppers

Discovering new shades and experimenting with looks just got a whole lot easier and tech-forward with Nykaa! The country's leading lifestyle destination will make available L'Oreal's advanced, AI-powered virtual try-on technology ModiFace. This technology helps to create an enhanced beauty experience for makeup enthusiasts. Over the years, Nykaa has continuously kept pace with changing customer expectations and has actively deployed the latest in technology to augment the experience of discovering and buying beauty online. The ModiFace Technology will enable virtual try-on on Nykaa's website and mobile app helping shoppers purchase their desired beauty products across categories, starting with the L'Oreal range of products.

With the acquisition of ModiFace in 2018, L'Oreal has been at the forefront in offering virtual try-on for beauty. The uniqueness of the ModiFace technology lies in its photo-realistic results and Alenabled shade calibration. The Augmented Reality (AR) simulation of each shade is done automatically - based on AI-powered analysis of information provided by makeup brands along with visuals and descriptions of the products on social media. ModiFace ensures safety and hygiene in the postpandemic world. Its virtual try-on technology uses an advanced face tracker algorithm that detects lips, eyes, cheeks, and hair and applies virtual cosmetics, to give a real-time, true-to-life view of the products.

Commenting on the technology integration partnership with L'Oreal, Anchit Nayar, CEO E-commerce Beauty, Nykaa, said, "As a digital-first company, we are continuously thinking of ways to enhance the shopping experience on our platforms. Our partnership with L'Oreal to introduce ModiFace technology allows us to provide a rich, immersive buying experience to our customers. With the new AI-powered virtual try-on option, customers on Nykaa can now confidently make a choice from our wide range of options-wherever they are, whenever they want!"

Speaking on the collaboration, Pankaj Sharma, Director, Consumer Products Division, L'Oreal India said, "As part of our evolution into a Beauty Tech company, L'Oreal is reinventing the beauty experience for consumers. The ModiFace technology harnesses AI and AR technologies to provide a personalized and customized experience in a low-touch economy. We are excited to bring ModiFace technology to Nykaa users who can now easily try on a host of L'Oreal products and choose the shades that suit them best. We believe that this partnership with Nykaa will transform the e-commerce shopping experience for consumers."

Shares of FSN E-Commerce Ventures Ltd was last trading in BSE at Rs. 2020.40 as compared to the previous close of Rs. 2079.25. The total number of shares traded during the day was 82316 in over 6736 trades.

The stock hit an intraday high of Rs. 2089.95 and intraday low of 1980.90. The net turnover during the day was Rs. 167355909.00.

Source : Equity Bulls

Keywords

Nykaa FSNeCommerceVentures ModiFace LOreal AI VirtualTryOn