Hakoba launches its first RTW garments

Pioneer Embroideries Limited (PEL), one of the key players in the Embroidery & Laces in India and owners of brand "HAKOBA", launched its first range of Ready-to-Wear (RTW) garments for both women and men.

To commemorate the nation's 75th year of independence, the first "HAKOBA" RTW range will entirely be in white. This special range is being launched in all white, since the colour White signifies

- "PEACE" and "PROSPERITY"

- "PURITY", this essence embodied in the Organic Fabrics to drive "SUSTAINABILITY."

- "UNITY", pronounced by the union of Tri-Colour which will be reflected by special range of Dupattas in Orange, Green, White created to celebrate the day of our Independence

This year, the heritage brand "HAKOBA" has also completed its 60th year of existence. As a token of its appreciation of the patronage enjoyed over the years from its customers, and also celebrating the spirit of Indian ingenuity and creativity on the occasion of Independence Day, it is offering its customers a special offer under a promotion code - AUGUST15 -, to avail of attractive discounts on all its product offerings, with the offer being valid from the Independence Day, August 15th, right upto August 31st The entire range is available on www.HAKOBA.in, and Hakoba also has a store front on Amazon, www.amazon.in/hakoba

The product offerings of premium embroidered fabrics, including Organic Cotton embroidered fabrics, are produced at Pioneer's GOTS-certified factory in Coimbatore. GOTS, or Global Organic Textile Standard, is an International Certification Body headquartered in Germany.

The launch of premium organic fabrics for the retail segment is amongst the many initiatives which the Company has planned over next few quarters to realise its intent to expand its retail footprint under the globally-recognised Hakobo Brand.

On the occasion of the launch, Mr Harshvardhan Bassi, Managing Director, Pioneer Embroideries Limited, said, "Our team is very excited and elated with the launch of the first edition of the premium RTW garments. This is our first step towards reaching out to a wider audience and redefining the brand appeal of "HAKOBA". Going ahead, our particular focus will be on Gen Next customers."

Shares of Pioneer Embroideries Ltd. was last trading in BSE at Rs. 68.1 as compared to the previous close of Rs. 69.9. The total number of shares traded during the day was 29614 in over 1142 trades.

The stock hit an intraday high of Rs. 70.95 and intraday low of 67.5. The net turnover during the day was Rs. 2051194.

Source : Equity Bulls

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