EaseMyTrip and Cult.fit collaborate to provide exciting new offers for customers

Easy Trip Planners (EaseMyTrip), one of India's leading online travel agencies has announced its collaboration with the country's leading health and fitness platform Cult.fit. As a part of this association, both brands will collaborate for mutual promotions and provide their customers with additional benefits and rewards.

The collaboration aims to cater to the growing demand for digital fitness as a result of the pandemic and public space safety concerns, and also to revive the disrupted travel sector and support the recovering travel demand. Through this association, EaseMyTrip will leverage its customer base of over 10 million customers and provide them with exciting fitness offers from Cult.fit, promoted across its multiple marketing channels, and Cult.fit will offer lucrative travel deals to its huge online customer base.

Speaking on the collaboration, Mr. Nishant Pitti, Co-founder, EaseMyTrip, said, "At EaseMyTrip, we are committed to offer exciting offers and rewards which are in sync with customer needs and enhance the overall customer experience. The pandemic has brought to the fore the importance of mental and physical well-being, and we are proud to associate with a leading fitness brand like Cult.fit to provide health and wellness offers for our growing customer base. With exciting gratifications in store, we look forward to provide more value to both our customer bases that can now access a wide range of exciting workout regimes at their disposal from Cult.fit and enjoy the best travel services from EaseMyTrip."

Speaking on the collaboration, Mr. Naresh Krishnaswamy, Head, Growth & Marketing, Cult.fit, said "With this association, both brands aim to deliver an extra joyous and winning experience to all the customers. Joining hands with EaseMyTrip, a reliable travel agency in India, we are committed to providing physical and mental well-being to all travellers. We are pleased to associate with this renowned company."

EaseMyTrip is ranked second amongst key OTAs in India, based on air ticket booking volumes for the first nine months of fiscal 2020-21, and is also the fastest growing travel portal between FY18 to FY20 based on Gross Booking Revenue. The company, which has been profitable since inception, provides its customers with the option of noconvenience fee during ticket booking.

Source : Equity Bulls

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