LIC's Branding Rights of Andheri Metro Station, campaign executed by Times OOH

In yet another brand-building pursuit, Life Insurance Corporation of India (LIC), the largest Indian State-owned insurance company is creating a buzz in the branding space by acquiring the Station Branding Rights of Andheri Metro Station, Mumbai. The metro station will now be called LIC Andheri. The strategically located LIC Andheri metro station, will enhance the visibility of the brand and offer an unparalleled opportunity to innovatively communicate with the commuters. In addition to the branding rights of Andheri Metro Station, LIC has also broadened its communication visibility through metro train wrap and digital screens spread across 12 metro stations. The branding inside the Station and of the train has been visualized and conceptualised by the combined effort of the Marketing team of LIC and the Creative team of Times OOH. Times OOH is the advertising concessionaire for Mumbai Metro.

LIC will be the first insurance company taking Station Branding Rights in Mumbai. LIC Andheri is one the busiest stations on Line 1 with more than 20% of the passenger travelling through the station. LIC Andheri metro station also works as an interchange station for commuters traveling between Western, Harbour, and Central Line of Mumbai Local.

Alok Kataria, Head of Government Business - Times OOH says, "Station branding is an established concept in the Indian OOH industry. This opportunity helps the brand building a unique and distinctive brand asset. With a customised look and feel, brands create experiences at multiple touchpoints and become a part of the daily life of the commuters. We are happy to have LIC's trust in Mumbai Metro for positive brand recognition & elevated reach. Andheri is an iconic station with top-of-the-mind recall across India.

Times OOH offers comprehensive media solutions across Airports, Metro, and Street furniture in India and Mauritius.

Source : Equity Bulls

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