Indo Count launches #GivingwithLiving in partnership with Myntra

Indo Count Industries Ltd's Boutique Living, a premium Bed and Bath brand, announced its association with Bosconet, a New Delhi-based NGO, to launch #GivingwithLiving, their social responsibility campaign in support of stranded migrant labour.

Through the campaign that launched on 9th September 2020, Indo Count has promised a donation of one bedsheet to Bosconet on every sale of their iconic Luxury 400 and 300 thread count bedsheet sets via Myntra. Bosconet will thereafter, distribute the bedsheets among migrant labourers across the cities of India.

This luxury bedding range from Indo Count's Boutique Living combines comfort and style, and caters to elevating room interiors through a multitude of design and colour ranges to choose from.

Mr. Anil Kumar Jain, Executive Chairman, Indo Count Industries Ltd. said, "The ongoing pandemic has been a trying time for the entire world, but more so for the underprivileged communities of our country - especially the migrant labourers who travel across the length and breadth of the country in search of livelihood. We are happy to have found a trusted association with Bosconet to assure the last mile connectivity in terms of ensuring the donation reaches the right hands. We are also immensely grateful to Myntra who have come on board for this initiative to expand the outreach of this campaign among our audience and ensure its success."

Fr. Noel M, Director, Don Bosco Network - Bosconet, said "Migrant's wellbeing is in the DNA of Don Bosco's life. The restoration of the dignity of the young migrants and their citizenship in the world is a mission of the Don Bosco network. It will be a dream comes true of an inclusive future with the right livelihood for everyone. We are glad to associate with Indo Count's Boutique Living for this cause and the bed sheets would be highly functional for migrants and their families as not too many people come forward for such kind of support".

The week-long #Givingwithliving Campaign, on Myntra, that launched on 9th September 2020 will conclude on 15th September 2020. The offer will also be valid on Indo Count's Boutique Living website www.boutiquelivingindia.com

Shares of INDO COUNT INDUSTRIES LTD. was last trading in BSE at Rs.82 as compared to the previous close of Rs. 79.5. The total number of shares traded during the day was 18736 in over 549 trades.

The stock hit an intraday high of Rs. 84.15 and intraday low of 79.85. The net turnover during the day was Rs. 1544881.

Source : Equity Bulls

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