SpiceJet, Jet Airways top India's Most Reputed Domestic Private Airlines list: BlueBytes

When it comes to flying high in Reputation in Indian Aviation, national carrier Air India ranks first. SpiceJet leads in Domestic Private Airlines followed by Jet Airways with a 34% lower Brand Rep Score. While Indigo Airlines trails Jet with a Brand Rep Score 9% lower. In the International Private Airlines segment Singapore Airlines leads the way followed by Etihad with a Brand Rep Score 19% below the category leader. Emirates Brand Rep Score was 27% lower than Etihad. BlueBytes in association with TRA Research (both part of the Comniscient Group), released 'India's Most Reputed Aviation Brands 2016' - the first in the Reputed series, and is set to launch a monthly report hereon on different sectors. The study evaluates brand's Reputation with a two-pronged approach of media analysis and a survey of consumer influencers.

"Reputation is a measure of the effectiveness of transmitted belief about attitudes showcasing Respect. In an industry where most players provide very similar services and the differentiators are barely a handful, having a good reputation becomes essential. A solid Reputation alone can be the distinguishing feature for Indian Aviation players to stand out from the clutter of the competition," said Pooja Kaura, Chief Spokesperson for India's Most Reputed Brands.

The study was conducted within the Aviation industry - 21 airline brands that have measurable media coverage in India were selected for the study. BlueBytes tracked all the brands' news in all the major English and Hindi print media (newspapers and magazines) across 9 cities as a representative of the news across all publications. A total of more than 30,000 articles related to different Aviation brands were captured in the period between June 15, 2015, and June 16, 2016. In addition to media analysis, the consumer's perception was also studied. This part of the analysis was contributed by TRA Research, which interviewed 2,500 consumer-influencers on the aspect of Commanding Respect. The 53 page, soft bounded report is available for Rs. 999/-.

Shares of SPICEJET LTD. was last trading in BSE at Rs.68 as compared to the previous close of Rs. 66.55. The total number of shares traded during the day was 14552497 in over 30425 trades.

The stock hit an intraday high of Rs. 69.6 and intraday low of 66.85. The net turnover during the day was Rs. 992690508.

Shares of JET AIRWAYS (INDIA) LTD. was last trading in BSE at Rs.619.25 as compared to the previous close of Rs. 587.85. The total number of shares traded during the day was 883632 in over 20311 trades.

The stock hit an intraday high of Rs. 622 and intraday low of 591.4. The net turnover during the day was Rs. 539939853.

Source : Equity Bulls

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