Muthoot Fincorp takes the Kabali fever farther, wider on ground

'Carry the Lucky Superstar with You.' If not in person, at least in a silver coin with the embossed image of superstar Rajinikanth.

Muthoot Fincorp Ltd, the associate sponsor of the much-awaited movie Kabali, is joining the movie celebrations on the ground by launching the silver coins that will be made available through its thousands of branches to further spread the Kabali fever farther and wider across the country.

Muthoot Fincorp, flagship of the 129-year-old diversified Muthoot Pappachan Group, today launched the Lucky Superstar Silver Coin with image of the mega star and kicked off the 'Carry Lucky Superstar With You' campaign. Muthoot Fincorp, which has over 3800 branches, is the exclusive on-ground merchandise partner of Kabali. The silver coins are part of Muthoot Exim's Swethavarsham product.

Mr Thomas John Muthoot Jr. (Director, Muthoot Pappachan Group), Mr Keyur Shah (CEO-Precious Metals Division, Muthoot Pappachan Group) and Mr S Kannan (Executive Vice President, Muthoot Fincorp Ltd), Kabali's director Pa Ranjith, its producer S Thanu and Music Director Santhosh Narayanan were present at the launch.

Silver coins of 5 gms (Rs 350), 10 gms (Rs 700), 20 gms (Rs 1400) and 10 gms pendant (Rs 700), all with the image of the Superstar will be now on sale across the country.

Commenting on the initiative, Mr. Thomas George Muthoot, Director, Muthoot Fincorp said: "It is a celebration time not just for our customers in Tamil Nadu, but in the entire country. That is why we want to get associated with it and take festive mood to every corner of the country, offering our customers something precious and valuable to remember about their favourite idol."

Muthoot Fincorp is also launching a multimedia campaign celebrating Kabali and will soon be unveiling its own TV commercial, as the fervor is catching up fast ahead of the film release.

"We are happy to be part of the euphoria and celebrate with our customers, giving them additional superstar value on their investment. Celebrations means lasting memories and this is one of such initiatives for such rare occasions and to show that how we care about our customers," said Mr Keyur Shah, CEO-Precious Metals Division, Muthoot Pappachan Group.

"We are a pan-India company and Rajinikanth is not a superstar only for Tamil Nadu. So we chose to associate with the movie," pointed out Mr Kannan, Executive Vice President, Muthoot Fincorp Ltd.

Source : Equity Bulls

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