TATA Indicom launches "Explore" in association with Samsung

Tata Teleservices, India’s fastest-growing telecom service provider, today unveiled the country’s first Mobile Web Browser, fully optimized for mobile Internet, in association with Samsung Telecommunications India on ‘Samsung Explore’-a sleek feature-rich handset priced at only Rs 5,499/. This newage browser is designed to provide mobile users a true Web experience at speed 3-4 times faster than GPRS, with access to all websites-and all this on a stylish multimedia device from Samsung, at a very affordable price.

"This innovation is an important step in extending the power of the Internet on to Mobile Devices, making it accessible to the large and growing mass of mobile users. With our new mobile web browser, Tata Indicom customers can get a rich and full Internet experience-on handsets that are very affordable," said Mr Pankaj Sethi, President (VAS), Tata Teleservices Limited. "The new capabilities of the Mobile Browser with the faster access of CDMA, provides a quick and full experience, unlike any other that we have seen till now," he added.

Tata Indicom’s web browser is first being introduced on the ‘Samsung Explore’ handset. Mobile Internet comes at easy prices-ranging from Rs 10 per day to Rs 99 for a month, with unlimited Internet access.

"This efficient mobile browser further reiterates our commitment to bring in latest innovations and leverage the power of CDMA for our customers-across a choice of handsets. The Internet provides a rich opportunity to explore, learn and grow and we will continue to introduce innovative products that maximize customer value," Mr Sethi added.

Samsung Explore comes with a ‘Go Active’ connection that offers incoming facility for a year and free 1,000-minutes Tata-to-Tata calling at no extra cost. Additionally, Tata Indicom customers also have the option to select their own tariff plan from various consumer-friendly and attractive tariff options.

Sharing his enthusiasm at the event, Mr Hyunbai Kim, Vice-President & Head-CDMA Division, Samsung Telecommunications India Pvt Ltd, said, "We are very happy to partner with Tata Indicom in launching India’s First full-fledged Web browser phone, ‘Samsung Explore’. Targeted at consumers who aspire to reap the benefits of high-quality mobility, Samsung Explore packs in host of latest cutting-edge features like ultraslim & sleek form factor, 0.3 MP Camera, full-fledged MP3 player, FM with one-time Auto Tune, large 1.77-inch TFT color screen to make pictures & websites come alive, unique customized-for-India applications, expandable memory to take care of your photos, MP3, video clips-and Samsung’s security features of Mobile Tracker and Emergency SOS Alert.

"The Explore’s cutting-edge design and full-fledged features will delight Indian consumers. Samsung Explore is a testimony to Samsung’s cutting-edge technological capability and its commitment to offer a range of product innovations in the Indian market," Mr Hyunbai Kim said.

Commenting on the launch of Samsung Explore, Dr Rajamani Ganesh, Senior Director-Business Development, Qualcomm India, said, "Qualcomm is committed to bringing an enhanced mobile communication experience to emerging markets and we are pleased to partner with Tata Teleservices and Samsung to introduce Samsung Explore-the first QSC-enabled multimedia device with unparalleled integrated features like camera, MP3 player and Internet browser in an attractive slim form factor. Enabled by the QSC6020^TM product from our Qualcomm Single Chip (QSC) family of tiered solutions and catering to different segments, this compelling device addresses the multimedia needs of consumers in India."

The QSC family of solutions enables smaller, sleeker, more power-efficient devices for mass markets by featuring industry-leading levels of integration. The QSC family has now been expanded to support CDMA2000 1xEV-DO, EV-DO Rev. A, Assisted-GPS etc, so even mainstream handsets can offer mobile broadband data, sophisticated location services and more. QSC solutions enable cost-competitive devices with in-demand features such as polyphonic ringtones, wallpapers, games, MP3 player and digital camera. QSC solutions have been brought to Indian market by all leading CDMA device manufacturers.

The Tata Indicom Mobile Web Browser, powered by Novarra Inc, can be easily downloaded on BREWenabled handsets. The Mobile Web browser allows users to access rich portals, and get full Web access on their mobile phones in a user-friendly way. Users can also access rich text and images Web-based mails, and search for all sites like news, sports, entertainment etc. They can even do their blogging, network on friendship sites and enter forms for travel, e commerce, jobs and more.

Source : Equity Bulls

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