My Taxi India Appoints C1X (Class One Exchange) As Its Digital Agency

Mytaxiindia.com, India's leading Outstation Taxi Service, announced the appointment of C1X (Class one exchange), pioneer in Digital and Mobile marketing as its Digital Media mandate. C1X will craft the overall online media buying strategies for MTI & drive mostly the performance side of the business for Web & Apps.

The data-driven digital advertising platform C1X will facilitate MTI in enhancing its services and increase their business manifold with its strategic approach to sales and marketing initiatives.

Commenting on it, Mr. Anshuman Mihir/ Mohit Rajpal, Co-founder, MTI said, "We are contemplating a huge growth in next 3-6 months with a huge focus on the marketing activities. C1X comes with right set of ad tech skills & we look forward to a strong association together."

Mr. Parasar Sarma, Vice president, C1X said, "Mytaxiindia is reinventing the intercity cab-booking space across the country. Outstation cab booking in India is mostly offline today & MTI is playing vital role in bringing these cab operators online & creating ease for users to check & book cabs in real time. We look forward to a great partnership with MTI, in their journey towards becoming a prominent consumer internet travel brand."

My Taxi India mobile app offers outstation taxi cab bookings from 102 cities with 7,000 plus taxi fleets across 10,000 plus routes, making it the India's largest outstation mobile application, available on iOS and Android platform. MTI aims to expand operations to 125 cities with one lakh active app users by March 2016.

Source : Equity Bulls

Keywords