Industry News

Digital Marketing, Factory for Emerging "Young Entrepreneurs"



Posted On : 2016-03-07 21:46:23( TIMEZONE : IST )

Digital Marketing, Factory for Emerging

As with Modi's skill development program youth are really connecting themselves or not? Nobody knows, but one thing which we all are watching, this is increasing number of young entrepreneurs. These youngsters are starting their venture with very small segment. But with their hard work and devotion they became entrepreneurs. In these young businesses minded 80% are connected with digital market economy. This segment is anyways connected with IT solutions and services. Especially in metros IT services & solutions is the most common task for business start-up. In Delhi Satya Satapathy is one of the young entrepreneurs, providing IT services & Solutions. Satya started his company "Creation Infoways Pvt. Ltd." in 1999. After 15 years he has more then 200 clients to whom his company is providing IT solutions and services. Satya is not one single example who is getting benefits from this emerging market & trend. The data-driven business of online marketing has become an explosive growth industry.

Indian digital market is now a strongest part on growing economy. As per views of Satya Satapathy, Director, Creation Infoways Pvt. Ltd. "Last global recession made the country to move forward from being a traditional market based economy to a digital market economy, opening doors for many aspiring youth to choose digital marketing as a primary career. They are developing their own company for IT solution, knowing by world class software design, development, implementation and maintenance, our services is to give maximize value to customers. . Now this market is emerging as MSME."

Due to increasing numbers of Digital Marketing consumers and its negative impact on TV, Radio and Print Advertising Satya Says, "We met with a non-profit organization last week, they wanted to develop an incredible following on Facebook. However, their approved budget only has line items for television and radio advertisements as their overall marketing budget. This is an issue with many non-profits… directors are a bit complicit as they direct budgets based on grants that have been around for decades. It's not that we're poo-pooing television and radio, it's just that they're expensive mediums that need to be properly deployed as part of an overall marketing mix. Digital media offers low-cost, high yield opportunities - especially with non-profit organizations where the employees and customers are so passionate. Online media offers the opportunity for you to spark the fire, and your fans and followers to spread it. It's truly unlike any traditional source."

Unlike various dedicated marketing automation tools in digital marketing, there is no need to integrate any third-party modules. With full out-of-the-box functionality, you can develop campaign assets, launch campaigns, and analyze the results with minimal effort, all from one location. This is why digital marketing is emerging as one of the most popular career option between youth.

Source : Equity Bulls

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