Revlon launches its first standalone kiosk at the Forum Sujana Mall

In an effort to enhance its presence in the burgeoning Indian cosmetic industry, world-famous cosmetic brand Revlon, has launched its first standalone kiosk in Hyderabad, located at the Forum Sujana Mall in Kukkatpally, Hyderabad.

Revlon is keen to tap the growing retail market and mall culture that has engulfed India in the modern decade. The exclusive Revlon kiosk, spread over 150 sq. ft., will not only provide its customers with a complete range of Revlon and Street Wear products but will also focus on educating its customers on how to use cosmetics to get those glamorous, bold and subtle looks. It will be a company operated store with trained makeover artists available throughout the day to guide the customers.

On the occasion of the launch, Mr. Rajiv Kumar Bobal, "Director - Sales and Marketing, Modi Revlon - India said, "The Indian cosmetic market is growing and expanding exponentially with the introduction of various global brands in India. Revlon has been in the trade for more than two decades and makes continuous efforts to offer a one-stop-platform for its consumers. Taking a step towards the same, this exclusive store will offer the brand's wide range of products, which at times is not visible in various diversified retail formats".

He further adds, "As a leading cosmetic brand, our aim is to not only make customers aware about the products and their application techniques, but it is also to provide and offer the customers with technologically advanced products, genuine and knowledgeable beauty advisors as well as a guide to the beauty trends in vogue, nationally and internationally".

Revlon's focus for 2016 is to tap the ever growing modern trade by launching standalone stores, kiosks and new product range, while making the consumer much more informed on the know-how of using the products seamlessly.

Source : Equity Bulls

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