Burrp! announces strategic tie-up with Ola

India's original food search engine 'Burrp' announces its first strategic tie-up with India's most popular mobile app for personal transportation, Ola. Ola's integration with the all new Burrp app is an exciting opportunity for users to get a discounted cab ride to their favourite restaurants, straight from the Burrp app. As part of this association, Burrp users will get special discounts for their Ola rides to a restaurant of their choice through a promocode giving a seamless experience for Burrp.

Speaking about the partnership, Pradeep Prabhu, Co- Business Head, Burrp said "We at Burrp are constantly working towards offering unique value propositions that can enhance the experience of our users. Our partnership with Ola will offer our customers the ease to get to their favourite restaurants using the services of the most popular mobile application for personal transportation. We are very excited about our first strategic tie-up and hope to receive a great response from consumers."

Abhishek Chhajlani, Co-Business Head, Burrp further adds, "We've always looked at technology not just as the means to an end, but as the most convenient means to an end. You can book an Ola through Burrp not just from a restaurant's page, but from the search page as well. A lot of times where you want to go is based on how much time it's going to take to get there, which is a combination of the distance and waiting time for your cab to come. You don't always want to book a cab once you've decided where to go, sometimes you want to book a cab and then decide where to go. The Burrp-Ola alliance provides users that comfort."

Burrp is looking at a long term strategic partnership with Ola, as the exclusive ride partner for all events and properties of the food aggregator.

Sudarshan Gangrade, Vice President of Marketing at Ola said, "We are happy to partner with Burrp and offer their users the convenience of riding to their favourite restaurant in an Ola without having to worry about parking or driving in traffic. The best part, this integration happens straight from the app and there are specially discounted Ola rides for Burrp customers. This initiative goes in line with our mission of providing mobility to a billion people."

Source : Equity Bulls

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