Zip.in launches a cross-marketing initiative, Zip Zap Zoom, with Zoomcar

Zip.in, an innovative online supermarket based out of Hyderabad, tied-up with Zoomcar to engage their customers in a host of activities and reward them with exciting giveaways. The cross-marketing initiative, Zip Zap Zoom, kick-started two weeks back and will come to a close in the first week of January. Zip.in will provide water bottles for Zoomcar passengers announce contests and offer a chance to Zip.in customers to win a free Mercedes drive sponsored by Zoomcar.

To promote Zoomcar, Zip.in announced a contest on their Facebook page where customers answer some simple questions. Zip.in chooses a lucky winner from a list of correct entries. The winner of the first week has already been announced while the coming few weeks will see more winning entries. The mega prize for answering the questions correctly is a free Mercedes drive powered by Zoomcar. These free rides will rewarded to one lucky winner every week!

Talking about this initiative, Mr. Kishore Ganji, Founder & CEO, Zip.in said, "The activity is intended to be mutually beneficial. It offers a chance to acquaint Zip.in customers with Zoomcar's service and invite them to try it out with the promise of winning an attractive bumper prize. These branding tie-ups help boost our accessibility by attracting a huge customer response."

Highlighting the motive behind this cross-marketing campaign, Mr. Varun, Marketing Manager, Zoomcar says, "We wish to tap into Zip.in's ready customer base because we see an overlap in our target audience's demographic profile. Since both Zip.in and Zoomcar are in the business of making everyday life simple for people, we realised that the collaboration was a great idea. The engagement is supposed to build a better brand recall for both the players."

Customers can participate and check on updates by regularly logging into Zip.in's Facebook page.

Source : Equity Bulls

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