Pluss extends its mobile user base with the launch of its iOS application

After the success of its Android app, Pluss, the on-demand medicine and healthcare products delivery service has intensified its online operations with the launch of its iOS app. The app will give an opportunity to prescription medication users to upload a photo of their prescription on their iOS devices, and then select and order individual medicines from their prescription. Orders are delivered to a customer within 60 minutes of receiving an order confirmation SMS. Currently, 11,000 Android subscribers are using the Pluss app.

Based out of Gurgaon, Pluss was incorporated in 2015 by Atit Jain, Madhulika Pandey and Tarun Lawadi after witnessing the country's largely unorganised health care industry, which otherwise is worth billions of dollars. In a country where everything, including groceries and food, is delivered at the doorstep in a short span of time, the problem of timely medicine delivery remained unsolved. Through their own fleet of delivery executives, proudly named as 'Pluss Men', Pluss takes the responsibility of fulfilling the orders on time. The online company features four main product categories - Baby Care, Pet care, Personal Wellness and Daily Essentials, which are further, divided into subcategories and have hundreds of products in total. The newly launched iOS application is light, easy-to-use and is easier to navigate as compared to its web version.

Atit Jain, the CEO of Pluss commented, "In this unorganised healthcare industry, we are an online medical platform that meets the consumers' urgent pharmaceutical needs through mobile. Therefore, it is important for us to be present on each and every platform that will help us connect to all kinds of mobile users. With this launch, we can now extend our promise of fastest on-demand medicine delivery to iOS users as well. The app also makes it ideal to shop for those who need to address a medical emergency in an unknown city and helps them with the ease of ordering individual medicines from a full prescription through their smartphones."

The app offers cash on delivery services and card on delivery services that can be availed on prior notice. Currently covering south, east, and central Delhi, along with the NCR region, Pluss plans to expand its presence in over five cities by the end of this year and further adding Medical Tests and Surgical Equipments in product categories. With the health products market expected to grow at a CAGR of 15% and touch $158.2 Billion in 2017, Pluss has placed a bet on hyperlocal delivery, envisioning emerging as India's reigning name in the healthcare sector.

Source : Equity Bulls

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