ALT Digital Strengthens Its Digital Team

ALT Digital Media Entertainment Ltd. (Alt Digital), a wholly owned subsidiary of Balaji Telefilms Ltd. has been actively ramping up its capabilities over the past 9 months and has already assembled a formidable team in Mumbai by making a number of key appointments.

Mr. Sameer Nair added, "We are fortunate to have built one of the most talented digital teams in the country and we are planning to grow rapidly over the next few months. At the core of ALT Digital are its people. Nachiket joins Sunil Nair, Ashish Bhansali, Joyce Andrade, Sudarshan Kadam and Meenakshi Mediratta among others."

Mr. Sunil Nair is COO at ALT Digital. He is one of the veterans of the Indian VOD space having setup the first online video distribution platform called Nautanki.tv which was acquired by Hungama digital. His current role entails building India's first pure play original VOD platform and establishing a distribution network for the same. He was earlier with One Channel Media LLC. and has previously worked at Reliance Jio and Star India among others with a combined professional experience of about 15 years in the digital industry. He jointly holds a process patent for virtual stock trading platform for early stage ventures. He has mentored several start-ups like OkListen, The Roobin Project, OnceuponAtime, GroupGames and is active in the startup circles as an advisor. He has written several books and is an occasional columnist and contributing blogger to business sites like Trak.in. Sunil received a Masters Degree in Management Sciences from the University of Pune and is a Certified systems analyst from National Computing Centre, UK.

A B.Tech from IIT Bombay, Mr. Ashish Bhansali has been responsible for leading digital technology products in corporates as well as start-ups including Starplayer, Bigflix, Eemli.com and Clapshare before taking up his new role as Product Head at ALT Digital. He has worked on core technology areas around video delivery, connected devices, payment systems and ecommerce platforms. Ashish is active in the startup scene in Mumbai helping early stage companies define product roadmaps.

Mr. Sudarshan Kadam is Head, Alliance and Partnerships at Alt Digital and has over 13 years of experience in business development, content acquisition and digital distribution of games, news and VOD content. He has partnered with major brands like Samsung, Micromax and Airtel, Idea and Reliance Communication to setup distribution channels for content in his past roles. He has held senior roles in companies like Reliance Jio, Walt Disney and Next Education Pvt. Ltd.

Ms. Meenakshi Mediratta, is a Digital media professional with over 12 years of work experience in developing media and brand solutions, She has spent around 9 years in Mindshare working across categories like FMCG, Airline, Financial Services and Telecom on brands like Idea, Castrol, Kellogs, Pepsico, Lufthansa, Amex, Nestle and Godrej. She specialises in devising a brand's digital roadmap, and delivering key KPIs. She has worked with McCann Eriksson and WebChutney in the past. Meenakshi heads the Digital Marketing team at ALT Digital.

Ms. Joyce Andrade has 5+ years of experience in content and delivery operations, project management, product operation across all connected platforms and Customer experience / relationship management both offline and online. She has worked with digital media companies like Star India (Indya/MyStar), Zee Entertainment (Ditto TV) and Spuul. She has managed product integrations into Telcos and has expertise in content metadata processes across various Video CMS like Ooyala, MediaMaker, Brightcove, and Siemens. In her current capacity she will be responsible for Content, Product and Ad operations and CRM of ALT Digital.

Shares of BALAJI TELEFILMS LTD. was last trading in BSE at Rs.139.4 as compared to the previous close of Rs. 142.7. The total number of shares traded during the day was 115662 in over 1843 trades.

The stock hit an intraday high of Rs. 148.1 and intraday low of 137.3. The net turnover during the day was Rs. 16663564.

Source : Equity Bulls

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