Max Celebrates the spirit of Sheroes at the launch of its Festive 15 collection

As India becomes the land of festivals this festive season Max, India's leading international value fashion brand, celebrated the unveiling of its latest "Festive'15 Collection" in Agra Max Store today in a different way. Max launched its collection today with the women from SHEROES HANGOUT Café unveiling the FESTIVE logo and collection.

MAX salutes the real beauty and spirit of women associated with SHEROES HANGOUT Café in Agra. Sheroes hangout has women who have fought back for life and survival through terrible chemical burns and are now, on a course to define themselves as 'fighters'. Sheroes Women (Geeta, Neetu, Reetu, Rupa and Dolly) walked the ramp showcasing the best of the Festive 15 collection.

MAX invites its patrons to celebrate India in all its diversity with the launch of their gorgeous Festive Collection. Inspired by India arts and crafts, ethnic values of traditional festivities and imbibed with a tinge of modernity, the Max Festive Collection will add that extra something to every occasion.

The Festive 15 collection draw inspirations from the rich heritage of Indian textiles, resulting in a range of beautiful garments embellished with ornate embroidery and exquisite prints. The bright jewel colour palette of the collection in rich fabrics such as chanderis and silk blends are bound to brighten up any occasion. The festive collection has something for everyone, with a range encompassing voluminous skirts, beautifully cut tunics or tops, layered kurtas, classic kurtas with pants and the ageless kalidaars paired with churidaars. With a range encompassing everything from monochromatic tones to vibrant hues, there's an outfit for every occasion!

Source : Equity Bulls

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