Tanla Solutions subsidiary Tanla Mobile Inc appoints NV Subba Rao as CEO

Tanla Solutions Ltd has announced that M/s Tanla Mobile Inc., a step down Subsidiary of the Company has appointed Mr. N V Subba Rao as CEO and President of Tanla Mobile Inc.

N V Subba Rao, former Chief Operating Officer for Bharti Airtel will lead Tanla Mobile 's next phase of global expansion into new markets including North America, South East Asia and the Middle East.

"Tanla Solutions Ltd, on July 24, 2007 has announced the appointment of N V Subba Rao as CEO & President for Tanla Mobile Inc (USA), Company's American subsidiary for mobile applications, m-commerce and interactive services.

Subba Rao joins Tanla Mobile from Bharti Airtel Ltd where he last held the position of Chief Operating Officer, prior to which he had initially joined the company as VP Sales & Marketing. He has over 20 years experience, working with blue chip telecommunications and FMCG brands including Bharti Mobile, Tata Tele, Proctor & Gamble and Agro Tech Foods Ltd. He will now head the business and operations for Tanla Mobile in North America & South America.

Uday Reddy, Chairman and MD at Tanla Solutions further commented on the Company's international expansion plans: "Subba Rao's appointment comes at a critical stage of the Company's global expansion plans and involves starting operations in the USA which has more than 250 million high spending mobile subscribers with average revenues per user of more than $ 600 per annum. The US market is very important for Tanla Mobile as all the major software vendors and several global internet brands have their international headquarters there. It is important that the company takes advantage of the opportunity to help develop and implement their mobile strategy."

According to research firm Telephia the market value for the US off-portal mobile content market using Premium SMS for mobile payments was approximately $ 250 million for the first quarter of 2007 (Estimated to be $1 billion p/a).

Tanla Mobile is also planning to launch operations in Singapore and Dubai this year from where it plans to service the high-growth South East Asian and Middle Eastern markets. The combination of existing profitable operations in India and Europe along with new global expansion opportunities creates an exciting and challenging opportunity for the newly appointed CEO.

Source : Equity Bulls

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