Jivox launches new cloud-based Jivox IQ Data Engine

Jivox, provider of the leading ad platform for personalized multi-screen advertising, has unveiled the Jivox IQ Data Engine that enables advertisers and agencies for the first time to automate the production, delivery and re-targeting of personalized, rich media ads to millions of potential customers. The Data Engine is a new component of the award-winning Jivox IQ Ad Platform that operates in real-time to process and match 1st and 3rd party source data, determining the optimal creative format and messaging for each ad consumer and ensuring that data-driven dynamic creative ads are delivered at every impression.

Jivox, with its India head quarters in Bangalore and global head quarters in San Mateo, California has VC funding from Opus Capital, Helion Advisors & Fortisure Ventures. The company also has a sales office in Mumbai.

"Through the Jivox IQ Data Engine API, advertisers and agencies can access vast amounts of data segments and user data available via industry leading Data Management Platforms (DMPs) and integrate it with their own customer engagement data to more effectively create data-driven campaigns", said Naren Nachiappan, Managing Director, Jivox. "In addition, the Jivox IQ Data Engine delivers another industry first: the ability to re-target users with sequential ads based on the users' previous engagement data, in addition to cookies, giving advertisers the ability to more effectively incent customers throughout the purchase funnel."

"The digital advertising marketplace is rapidly being shaped by the availability of fine-grained demographic and user data on the one hand, and on the other the explosion of social media that allows advertisers to take the pulse of their audience in real-time and respond with appropriate brand and product messages," said Diaz Nesamoney, Founder and CEO of Jivox. "Our capacity to crunch vast amounts of 1st and 3rd party source data and use it to automate the production and dynamic serving of creative assets is unmatched in the industry and guarantees the relevance of every single ad impression on every single screen."

The Jivox IQ Data Engine is an advanced analytical and algorithmic engine that utilizes several kinds of data to drive dynamic creative decisioning:

- Big Data driven engagement analytics: Using the rich engagement data gathered by interactive ads, the Jivox Data Engine produces rich engagement analytics that can be used to tune messaging based on user intent.

- 1st and 3rd party data: Using the Jivox Data Management Platform API (DAPI), user profile data can be used to tailor and customize creative to an individual user.

- Re-targeting algorithms for sequential messaging: This recognizes purchase intent signals and automates re-targeting efforts for increased ROI.

- Environmental data: Enhanced support for user data gathered from the users physical environment, including date, time, location and weather, and what device the user is on. This automates which creative is served to each individual user.

Source : Equity Bulls

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