GoPaisa.com launches "Paise bachao, Khushiyan badhao" campaign

GoPaisa.com, India's highest paying cash back website has unveiled its first unique national campaign titled, "Paise Bachao, Khushiyan Badhao," based on the brand's philosophy of Save All-ways in India.

The brand conducted extensive national research, connecting with thousands of fans and "Paise Bachao, Khushiyan Badhao" reflects the insight and positioning that the company would like to propagate among its existing and potential consumers. The new campaign aims to inculcate a habit of saving money and change the mind set of customers - which is aligned to the very core with the brand's DNA.

"Paise Bachao, Khushiyan Badhao" campaign will invite and inspire GoPaisa.com consumers to think of saving money every time they shop online. It goes on to promote that the more you shop (via gopaisa), the more money you save! This multi-city campaign will touch upon 20 cities of India in next few months.

Aman Jain, Founder & CEO, GoPaisa.com said, "This campaign is a very important and unique initiative that we have started at Gopaisa. We would like GoPaisa followers and potential consumers to embrace the idea of 'saving all ways' with GoPaisa's unique Cashback + Coupon offering. For example, Our offering of 35% Off on Myntra + Rs.240 Cashback or 35% Off at Jabong + 8% Cashback is unparalleled along with offers at 300 + online stores. Generally, people say they don't shop much online because they end up spending a lot of money. With 'Paise Bachao, Khushiyan Badhao' campaign we aim to help people save money on their online shopping and thus increase happiness"

Sugam Jain, Co-founder & COO, GoPaisa.com said, "We have big plans for Indians, thus we are travelling to 20 cities in all the directions of India. Urban Indian is now coming from small towns and Tier-B cities so we can not just focus on the major metro's as the technology hype and the curiosity to use & embrace technology for shopping is building and pouring over in the smaller cities of India. We do believe that as the campaign progresses the traction will increase by multiple folds on our website."

GoPaisa.com's national campaign will also feature various contests, social media campaigns on facebook and twitter, and other consumer incentives.

Source : Equity Bulls

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