Craftsvilla.com looking to expand offline through Pan India Franchisee Network!

Craftsvilla.com, India's largest online marketplace for Indian products, are looking to expand in offline market through a Pan-India Franchisee network. This will help Craftsvilla.com to help their 5000+ sellers to tap into customers who are yet not online but are looking for vast collection and variety of Indian products like Jewellery, Sarees, Salwar Suits, Handicrafts etc at one place. Craftsvilla.com is looking to open 50+ Franchise stores in India in next 12-18 months.

Craftsvilla.com will extend its powerful online brand and large supply base of more than 2 Lakh products to the Franchisees and help the Franchisees to get sales by redirecting their customers who are not willing to purchase online to the "Craftsvilla.com" branded offline stores in their cities and town. Also Craftsvilla.com is looking to tap into Tier-2 and Tier-3 cities and towns through the Franchisee Network.

"We see this as a step towards quantum growth in our business by mixing offline and online business models and utilizing strength of our brand, supply base, current customer base and technology to reach more and more customers in India", say Manoj Gupta, CEO of Craftsvilla.com

"We are always looking for finer innovation in our business model to retain our competitive advantage and we believe our efforts in expanding our Franchisee network in India will boost that advantage further ", say Monica Gupta, COO of Craftsvilla.com

Craftsvilla.com started in Jan 2011 and is a pioneer in "online marketplace" business model in Ecommerce in India. Unlike other ecommerce portals who have continuously expanded in more horizontal categories thereby loosing their key positioning in the minds of customers, Craftsvilla.com remains focused on its Indian and Unique Design theme.

Source : Equity Bulls

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