CASKA Introduces CASKA E-car series through its Indian partner Auto Trendz

CASKA, a global brand name in car multimedia systems, rated amongst China's 500 most valuable brands and owned by the large-scale high technology company Coagent Electronic S&T Co. Ltd worth 5 billion dollars, announced the launch of the new CASKA E-car SERIES for the Indian automobile sector today in association with its India partner Auto Trendz. The product is an all in one intelligent multimedia technology system for automobiles which will be available across India from June 2012 onwards through Auto Trendz's 20 distributors and 200 dealers with price points varying between Rs 31990 – 49990. The product will also be available through OEM fitment in several eminent automobile brands. CASKA targets to attain 50,000 Indian customers for its products by December 2013.

The India market is one of the largest markets in the world for car infotainment as the automobile industry in India is one of the most rapidly growing industries and happens to be the ninth largest in the world. The car infotainment industry is valued at Rs 500 CRORES onwards and with this launch CASKA aims to gather 20 % market share in the organized segment in India by end of December 2012. The Initial response of CASKA in India has been very encouraging and it has witnessed 50% growth from the time it was launched in India.

CASKA E - CAR SERIES based on 3G will be a unit taking care of all multimedia needs in a more stylish way and a smart interface. This product is targeted at the hi-end cars users and also to those who aspire to use ipods, iphones, browse through television channels and also read books digitally, all within their comfort zone inside their vehicles. It will also provide a full touch screen navigation system with the latest and most advanced one India mapping. The system is based on the latest WINDOWS CE 6.0 and has a large enough RAM and memory to operate all the functions in an efficient manner. CASKA products are an integral part of renowned international automobile brands such as Volkswagen, Mitsubishi, Toyota, Skoda, Chevrolet, Nissan and many more in many parts of the world.

Speaking on the occasion, is Mr. Kaiser, Sales Director , Coagent Electronics S&T Co Ltd (Parent company of CASKA) said, "With more and more global and domestic car manufacturers entering into the Indian automobile market, proportionate demand of high end car entertainment solutions is also on the rise. Thus we are optimistic that our products will grab significant attention from the consumers who aspire to install such intelligent multimedia technology systems of global standards. Keeping pace with technological advancements after a successful launch of Caska Smart series in 2011 we now have launched the E-car system, which will be based on 3G services also supporting the incoming concept of telematics. It will allow one Smart Series user to get connected with the other via 3G network or GSM network".

The Caska E-car series are equipped with Tyre Pressure Monitoring systems. These systems can detect the tyre pressure of your car to ensure fuel efficiency at the touch on the TFT screen. For the first time, these systems are fitted with Intelligent Parking assistants. This feature enables the parking of your vehicle through parking sensors, cameras and integrated steering angle indicators which predicts the movement of the car based on the steering tilt and predicts whether the driver will end up hitting an object with complete visual and audio aid to parking.

As the India partner for the internationally acclaimed brand CASKA, Mr. Neeraj Banka, Director, Auto Trendz quoted, "We are expecting a very positive response from Indian customers as CASKA products has already witnessed a bullish growth rate since its introduction in India. We are already in process of tying up with companies like General Motors, Hyundai Motors for approving the Caska range of products and are also in the process of developing products as per demand of the manufacturers after which it may even be suitable for inline fitment." "We are also confident of achieving our sales target through our strong distribution network operating all across the country", he surmised.

Additional features of the Caska E-car Series include online updation of application, applications download from Caska App Server, live news, weather update, stocks update, email, blog and 3D image browsing.

Source : Equity Bulls

Keywords