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Q2FY22 - Result Preview - Media - ICICI Direct

Posted On: 2021-10-11 23:17:44 (Time Zone: IST)


The performance of the media sector is likely to remain below pre-Covid levels again in Q2FY22. While broadcasters on a depressed base are likely to see sharp ad growth YoY, ad revenues are likely to remain below pre-Covid levels. Multiplexes would have another quarter of washout performance. However, with strong content line up amid festive season and reopening of theatre, Q3 could herald a strong move towards normalisation of operation.

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