Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us  
Stock Report

| More

Shyam Metalics and Energy Ltd signs Salman Khan as Brand Ambassador

Posted On: 2021-09-13 16:31:53 (Time Zone: UTC)

Shyam Metalics And Energy Ltd., an integrated ore-to-metal company present across the steel value chain, has signed leading Bollywood superstar Salman Khan as the brand ambassador for endorsing its S-E-L TMT rebars.

The idea of roping in Salman Khan to promote the TMT business is part of the company's four-fold expansion plan in metal capacity comprising intermediate and final products. It is ramping up capacities across its manufacturing plants (located in Odisha's Sambalpur and West Bengal's Jamuria and Mangalpur) and captive power plants. From the sale of 1.07 lakh tons of Long Steel products in FY 2016-17, it has grown to sell 6.37 lakh tons in FY 2020-21. Post the current brownfield expansion under implementation, it proposes to ramp up this capacity to 20 lakh tons of branded value-added products. Additionally, the company is in the process of commissioning an aluminium foil rolling mill at Pakuria in West Bengal. This expansion plan will help generate more job opportunities across the product value chain.

According to the Joint Managing Director Mr. Sanjay Agarwal, "Our continued focus on making high quality products and ensuring they reach the last mile lets us participate in building a modern India. We believe in manufacturing real steel with real strength and investing in real people. Our Long products (comprising TMT Rebars, Wire Rods and Structural products) are sold under the brand name S-E-L that deliver attributes of Strength, Elasticity and Longevity. These attributes are synonymous with Mr. Salman Khan and makes him a perfect fit for the brand. This association will strengthen our brand recall and position our unique offering, both to our customers and end-users. We believe the key to our brand journey is to stay relevant to the emergent needs of the consumer at every point of the construction journey."

Commenting on this development, Mr. Khan said that he is very happy with the partnership and looking forward to a long and fruitful association. "I have gone through the journey of the company and am excited to be part of the brand building exercise of SEL TMT, with their fast-paced expansion plans and future-ready capabilities" he added.

Recently, the company had a successful IPO in June 2021 with over subscription of 121 times in the retail category. The current Market Capitalization of the company is ~Rs. 10,800 crores, making it among the top 7 steel players in the country in the listed space. The company is amongst the largest producers of Ferro Alloys, one of the leading players in terms of Pellet capacity and the 4th largest player in the Sponge Iron industry. The company primarily produces Intermediate and Long Steel products, such as Iron Pellets, Sponge Iron, Steel Billets, TMT, Structural products, Wire Rods, and Ferro Alloy products.

The company is also very aware of its responsibilities to the society, and has rural community outreach programs in health, education, infrastructure development and social awareness. Free ambulances, new health centres, distribution of medicines and spectacles, computer training centres, cycle distribution, scholarship for students of economically backward sections, women's football academy, socioenvironmental awareness and women empowerment are a few of the initiatives that Shyam Metalics has already been driving and will drive further in the coming days.

Shares of Shyam Metalics and Energy Limited was last trading in BSE at Rs. 413.4 as compared to the previous close of Rs. 407.2. The total number of shares traded during the day was 101631 in over 3532 trades.

The stock hit an intraday high of Rs. 415.15 and intraday low of 405. The net turnover during the day was Rs. 41819253.

Source: Equity Bulls

Click here to send ur comments or to

Other Headlines:

Quick Heal appoints global industry veteran Richard Stiennon to its Board

RBI imposes penalty of Rs. 2 crore on RBL Bank Ltd

Whirlpool India enters into agreements to acquire majority stake of Elica PB India

Indiabulls Housing Finance Ltd. raises ₹ 27 crores by selling part of its stake in OakNorth Holdings Ltd

Federal Bank launches RuPay Signet Contactless Credit Card

First procedure in Asia-Pacific performed with Medtronic Hugo™ robotic-assisted surgery system

Websol Energy System Ltd's Module approved by MNRE

Tata Steel join the Sea Cargo Charter to reduce 'Scope 3' greenhouse gas emissions in ocean trade

ICICI Bank to offer instant overdraft to sellers registered on

ICRA upgrades rating of Jindal Steel and Power Ltd

Avi Products India Ltd board to consider preferential allotment on Oct 1, 2021

Raymond Board approves Business Consolidation

HDFC Bank allots 6.44% 2028 Bonds

Minor Fire at records storage room of Kovai Medical Center and Hospital Ltd

Whirlpool of India Ltd increases stake in Elica India

Praveg Communications India Limited wins award and recognition to Tent City Narmada at Kevadiya

Karur Vysya Bank donates Rs. 3.14 crores to PM CARES FUND under CSR

ICICI Prudential Life Insurance Company Ltd board to consider Q2, H1FY22 results on Oct 19, 2021

A F Enterprises Ltd board to consider conversion of warrants on Sep 30, 2021

ICRA upgrades rating of Indian Metals and Ferro Alloys Ltd

Bharat Forge Limited - The First Indian Company to Achieve Nadcap® Accreditation for Metallic Materials Manufacturing

ICRA upgrades ratings of IDBI Bank

Aditya Vision Ltd opens 73rd showroom

TCS Recognized as a Leader in Procurement Outsourcing by Everest Group

Athena Global Technologies Subsidiary MedleyMed Enters the Global Market with a Suite of Digital Solutions for Both Pharmacy and Patient Care

Adani Airport Holdings Ltd signs SSA with AMRPL for operating duty free outlets

Orient Paper & Industries Ltd reappoints MD

Pondy Oxides & Chemicals Ltd commences trial production of copper recycling

Cyient achieves Select Tier Status in the AWS Partner Network with its evolving expertise in Digital Transformation solutions

SBI Signs SLA with Paisalo Digital for engagement as National Business Correspondent

Intellect launches Capital Cube 21, a Contextual Treasury Platform fueled by Composable Next Gen Technology

IndusInd Bank spreads joy among underprivileged children this festive season

Rare Asset Reconstruction Ltd acquires financial assets of Impex Ferro Tech Limited from SBI

WardWizard Innovations & Mobility Ltd. to double the production capacity by October 2021

InterGlobe Technology Quotient and EaseMyTrip announce agreement worth $10 million

Birlasoft Solution achieves Oracle Validated Integration with JD Edwards EnterpriseOne Expertise for Delivering Proven, Repeatable Integration

Gokul Agro Resources Limited wins Globoil Rising Star of the Year 2021 award

Nucleus Software's PaySe passes RBI's Regulatory Sandbox

Ind-Ra upgrades rating of Happiest Minds Technologies Ltd

Kreon Finnancial Services Ltd updates on business performance

IndusInd Bank partners with Vistara to launch a co-branded credit card

Patel Engineering bags new order of Rs. 1251 crore Teesta-VI Hydro Electric Project

Renaissance Global establishes Strategic Advisory Board

Mindtree Recognized by Great Place to Work® as one of India's Best Workplaces™ for Women 2021

Manali Petrochemical Ltd to partner with Econic, UK for new Polyol Technology

Goa Carbon Ltd shuts down Bilaspur Unit, Goa Unit for maintenance work

Government of India announces India's airspace map for Drones operations

Astrazeneca Pharma India Ltd receives import and market permission for Selumetinib 10 Mg & 25 Mg Capsule

Spirit of Wipro Run brings together participants from 35 countries

Federal Bank partners with Ashok Leyland

Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2020