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With 5 Million Strong Clientele, Angel Broking receives thumbs up for tech-driven hike towards the pole position

Posted On: 2021-06-17 07:59:36 (Time Zone: UTC)

Fintech broker, Angel Broking, continuesits client addition stride in June 2021, following record monthly gross client acquisition in the previous month. As the stock market receives overwhelming participation in India, Angel Broking has also resonated with the market's vigor. It has successfully crossed the '5 Million Clients' milestone with an accelerated monthly client addition rate.

Angel Broking clocked its highest-ever monthly gross client acquisition in May 2021 as it on-boarded ~0.43 million clients, which was over twice the monthly average recorded in the last fiscal. Its client addition rate has consistently increased quarter after quarter, growing more than 14 times to 0.96 million in Q4 FY 2021 from less than 0.10 million in Q1 FY 2020. Angel Broking has further reached a record Average Daily Turnover (ADTO) of approximately Rs. 4.8 trillion, which is nearly 19 times as compared to Rs. 253 billion in Q1 2020.

This stellar growth is a result of the company'sincreased focus on leveraging Artificial Intelligence and Machine Learning for across-the-board processes. The fintech broker has ensured a superior and seamless client experience, thereby making deeper inroadsinto the tier 2, tier 3 markets and beyond. It has developed a user-friendly interface with service availability across the broadest spectrum of digital channels including mobile apps, web platforms, and specialized software suites. Angel Broking's superior tech infrastructure has also decreased its average client onboarding time to 5 minutes.

Speaking on the milestone, Mr. Prabhakar Tiwari, Chief Growth Officer, Angel Broking said, "In the past couple of years, Angel Broking has industriously traveled through the path of digital transformation. It is great to see that our concerted efforts are generating the desired results. However, we believe that the journey has only begun. The retail participation in India is still slightly above 4%. So, the kind of response that we are receiving is merely the tip of the iceberg. The industry has to prepare for an impending storm of investors in the coming few years. This generation will settle for nothing less than perfect."

Since commencing its digital transformation in 2016, Angel Broking has developed several state-of-the-art digital properties that strike the perfect chord with aspirational millennial and Gen Z investors. For instance, its rule-based investment engine ARQ Prime has outperformed the BSE 100 index by a healthy margin of more than 60% in its first year. The fintech broker further conducts workshops for investors and traders through its educational platform, Smart Money. It also caters to the needs of India's new-age traders with its free-to-integrate API platform 'SmartAPI'. Using SmartAPI, investors can drive automated trades using a prebuilt strategy or create advanced charts while leveraging Angel Broking's extensive historic data. Startups and Financial Institutions can also use SmartAPI to build trading-related platforms.

Mr. Narayan Gangadhar, Chief Executive Officer, Angel Broking said, "Angel Broking is on a mission to emerge as India's largest, most trusted, and most revered fintech company. The 5 million clients' milestone is a testament to the fact that we are headed in the right direction. We are ensuring maximum client satisfaction by curating an entire ensemble of services that are technologically evolved, yet easy to use. The idea is to empower people by making technology an indispensable element of investments in India. Our vision is to include this asset class in every Indian's investment portfolio."

Angel Broking has built an extensive suite of products, services, and platforms including innovative solutions of other fintech players. Building on its open architecture, it has partnered with several fintech platforms such as Streak, enabling its clients to develop and deploy their strategy by using simple language. The frontier-tech stockbroker has also joined hands with 'smallcase', which offers curated portfolios of stocks and exchange-traded funds. The services of U.S.-based investment platform 'Vested' and India's leading options trading platform 'Sensibull' are also available with Angel Broking alongside others.

Source: Equity Bulls

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