Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us  
Google
Web www.equitybulls.com
Stock Report

| More

TATA Tea Gold celebrates this Women's day by launching 'Dil Ki Suno' stories of today's women

Posted On: 2021-03-04 08:05:51 (Time Zone: Arizona, USA)


Tata Tea Gold, a marque brand from Tata Consumer Products, celebrates this International Women's Day, by launching 'Dil Ki Suno Stories' season 2.0, with one of India's leading digital content creators, FilterCopy. These stories bring alive the dilemmas that are faced by today's Indian women in their everyday life, and how they overcome them to follow their heart's calling.

Starring seasoned actors, the webseries consist of 5 webisodes of 10 - 12 minutes each covering a wide range of subjects, such as choosing between marriage and career, to following your own dream job vs. being part of the family business. Each webisode contains musings of everyday instances and dilemmas that are faced by women in the pursuit of following their heart.

All five webisodes are inspired from the lives of today's (Indian) women and bring alive their constant inner debate between their mind and heart. With this web-series, the brand hopes to inspire its audience to tap into their inner voice and follow their own calling.

Says, Puneet Das, SVP - Marketing, Packaged Beverages - TATA Consumer Products, "The brand's proposition "Dil Ki Suno" inspires and encourages consumers to listen to their heart and follow their own calling. Tata Tea Gold has been bringing alive its brand's narrative of Dil Ki Suno through pop culture stories of today's women who have listened to their heart and pursued their own passion. After a successful season1 last year, we continue this journey, with a content partnership with Filter Copy this year. For Tata Tea Gold, this content partnership is aimed at connecting with consumers at an emotional level."

Anupama Ramaswamy, Managing Partner & National Creative Director, Dentsu Impact also added "As a brand, Tata Tea Gold has always believed that listening to your heart is the right way to go. It may not be easy, but at the end, it's always satisfying. However, for women, listening to their heart becomes tougher for various reasons - whether they are personal or societal. With Dil Ki Suno stories season 2, we want to inspire women across the country to listen to their hearts and chart out their own path. We want to tell them that it's okay to do things to satisfy yourself, fulfill your own wishes, and chase your dreams, no matter what the mind says."

Speaking about the association, Vishwanath Shetty, VP, Sales, Pocket Aces, said, "FilterCopy is known for its progressive storytelling and compelling content which has built the fair share of its fan base over the years.. Our audiences are invested in our content and look forward to relatable stories from us. Tata Tea Gold's Dil Ki Suno is all about bold, and inspiring stories, which aim to inspire viewers to follow their heart & passion and this has resonated well with the new age audience we have on FilterCopy who is willing to take the plunge & listen to their hearts. We are sure this partnership will create new benchmarks in bold and fearless storytelling."

The pandemic had caused lot of disruption across industry. However, it has also accelerated online content consumption by manifolds. Among the front runners is India's leading digital entertainment company, Pocket Aces' short form storytelling channel, FilterCopy, which has become a household name when it comes to creating relatable rich content for today's young generation in India.

The webisodes are aired on FilterCopy's social media pages. This brings great synergy and resonance with the brand's target audience.

Shares of Tata Consumer Products Limited was last trading in BSE at Rs.631.5 as compared to the previous close of Rs. 636.85. The total number of shares traded during the day was 87032 in over 2394 trades.

The stock hit an intraday high of Rs. 643.95 and intraday low of 630. The net turnover during the day was Rs. 55394346.


Source: Equity Bulls

Click here to send ur comments or to feedback@equitybulls.com


Other Headlines:

Indiabulls Housing Finance Ltd. ties up with HDFC Ltd. for Co-Lending Partnership

Tejas Networks Ltd Q4FY21 consolidated PAT soars to Rs. 33.55 crore

ICICI Securities Ltd reports Rs. 329.47 crore consolidated PAT in Q4FY21

Phillips Carbon Black Ltd posts consolidated PAT of Rs. 127.73 crores in Q4FY21

Wonderla announces closure of Bangalore Park till May 4

Hero MotoCorp and Gogoro® Inc announce strategic partnership

Three ONGC employees abducted by armed miscreants in Sivasagar, Assam

Indigo Paints Limited board to approve Q3, Q4, FY21 results on May 14, 2021

Coromandel International Ltd board to announce Q4, FY21 results on April 29, 2021

Hathway Cable & Datacom Ltd board to consider FY21 results on April 28, 2021

Seshasayee Paper and Boards Ltd board to approve FY21 results on May 8, 2021

Rossari Biotech Limited allots 30,12,046 Equity Shares at Rs. 996 per share

Ajanta Pharma Ltd board to consider Q4, FY21 results on April 30, 2021

Maruti Suzuki India Ltd introduces New version of RPAS System in Eeco Cargo Variants

KEC International wins New Orders of Rs. 1,245 crores

MTAR Technologies Limited: Ratings upgraded, outlook revised to Positive

ACC unveiled a new range of innovative and sustainable products during COVID-19

Supreme Industries Ltd board to approve dividend, FY21 results on May 3, 2021

Mastek Ltd board to consider final dividend, FY21 results on April 28, 2021

Enkei Wheels (India) Ltd board to announce quarterly results on April 28, 2021

ICICI Securities board recommends final dividend of Rs. 13.50

TCS Named a Leader in the 2021 Gartner Magic Quadrant for Managed Workplace Services, Asia Pacific

Shri Bajrang Alliance Limited's Agro Division now certified under Food Safety Management System

5Paisa Capital Ltd Q4FY21 consolidated net profit surges to Rs. 5.85 crore

Accelya Solutions India Ltd board to consider Q3FY21 results on April 30, 2021

Van Heusen launches new sub-brand 'Denim Labs'

Shriram City Union Finance Ltd board to approve final dividend, FY21 results on April 30, 2021

Larsen & Toubro Infotech Ltd board to conider Q4, FY21 results, dividend on May 4, 2021

Cipla Ltd board to consider Q4, FY21 results, dividend on May 14, 2021

Tata Steel Long Products Ltd Board approves dividend of Rs. 5

Swaraj Engines Limited announces Q4FY21 results

AstraZeneca Pharma India Limited launches Fasenra™

Hero MotoCorp to undertake temporary suspension of manufacturing operations as precautionary measure

Salasar Techno Engineering Ltd receives orders worth Rs. 47.70 crore

Supreme Petrochem Ltd Board to consider FY21 results & Dividend on April 30, 2021

IRDAI imposes penalty of Rs. 25 lacs on SBI General Insurance Company Limited

Tata Steel Long Products Ltd Q4FY21 consolidated PAT soars to Rs. 339.86 crore

Network18 Media & Investments Ltd reports Rs. 39.13 crore consolidated PAT in Q4FY21

Quick Heal Technologies Ltd fixes May 3, 2021 as record date for Buy Back

TV18 Broadcast Ltd reports Q4FY21 consolidated PAT of Rs. 165.88 crore

Swaraj Engines Ltd Board approves dividend of Rs. 50, special dividend of Rs. 19

Blue Dart Express Ltd board to consider Q4, FY21 results, dividend on May 5, 2021

Swaraj Engines Ltd Q4FY21 PAT surges to Rs. 32.56 crore

Narendra Investments Delhi Ltd Q4FY21 PAT up at Rs. 0.35 crore

Nestle India Ltd reports jump in net profit to Rs. 602.25 crore in Q1CY21

Central Bank of India board approves issue of shares at Rs. 17.11

Saregama strikes a long term music deal with Sanjay Leela Bhansali

Nestle India Ltd board declares interim dividend of Rs. 25 for CY2021

TCI Industries Limited approves issue of 107602 NCRPS

Alembic Pharmaceuticals Ltd board to consider Q4, FY21 results on March 31, 2021


Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2020