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TCS Named in 2021 Gartner Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications

Posted On: 2021-02-24 03:51:52 (Time Zone: Arizona, USA)


Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, has been named a Representative Vendor in the Gartner Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications, for TCS Optumera™, its award-winning AI-powered retail optimization suite1.

TCS Optumera harnesses the power of data, machine learning and artificial intelligence to help retailers to rapidly execute changes by rendering key merchandizing processes intelligent and autonomous. Its selflearning, multi-dimensional concurrent optimization is a strong enabler for making optimized space, assortment, pricing, and supply chain decisionsin an integrated manner. Retailers using TCS Optumera have reported a 3-5% increase in sales, 30-50% reduction in time spent, 5x more strategies and 20-30% reduction in costs.

By running its algorithms over 1,000 factors that impact sales, TCS Optumera surgically identifies margin and sales growth opportunities across channels and provides optimal recommendations for executing unified pricing, promotions and markdown strategies, empowering merchandising teams to manage every aspect of pricing.

"With TCS Optumera, we are helping retailers move away from traditional siloed pricing and pivot to unified pricing, promotion and markdown strategies, driving better customer price perception and improving margins," said Shankar Narayanan, Business Group Head, Retail, CPG, Travel & Hospitality, TCS.

TCS Optumera is part of the TCS Algo Retail™ suite which enables retailers to seamlessly integrate and orchestrate data flows across the retail value chain, harnessing the power of analytics, AI and machine learning to unlock exponential business value.

Shares of TATA CONSULTANCY SERVICES LTD. was last trading in BSE at Rs.2980 as compared to the previous close of Rs. 2958.75. The total number of shares traded during the day was 140264 in over 12495 trades.

The stock hit an intraday high of Rs. 3027.9 and intraday low of 2970. The net turnover during the day was Rs. 420456860.

1 Gartner, Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications, Robert Hetu, January 2021


Source: Equity Bulls

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