Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us  
Industry News

| More

Tata Housing launches 'The Grand Indian Home Festival'

Posted On: 2021-01-18 07:30:28 (Time Zone: Arizona, USA)

Tata Housing Development Company (THDC), one of the leading real estate development companies in India, announced its plan of launching 'THE GRAND INDIAN HOME FESTIVAL', a national campaign applicable on 16 projects across India on the occasion of India's 72nd Republic Day. Designed keeping in mind the expectations of homebuyers, the campaign aims to ease the cost burden on homebuyers so that they have the freedom to invest in their dream home.

The home festival comes with significant benefit of upto 7% in the form of registration charges, timely payment and possession benefits and benefit on other charges like floor rise, preferred location charges on projects ranging from Rs. 20 Lakhs to Rs. 6 Cr located across 10 cities. The home festival went live through a DigiMeet which witnessed participation from over 800+ channel partners from across India, UAE, Australia and UK. The campaign will be marketed using a 360-degree marketing approach with planned ATL and BTL activities, the media plan being a combination of print, outdoor, digital, SMS & database marketing.

Speaking on the launch of this campaign, Mr. Sanjay Dutt, MD & CEO, Tata Realty & Infrastructure Limited said, "2021 comes with a few visible green shoots of recovery. As the Government continues to work towards providing relief to the sector by enabling homebuyers to borrow at sub 7% interest rates and launching benefits extended for affordable homes, we as a Tata Group Company, wanted to contribute to the same. Continuing our dedicated efforts towards addressing the homebuyer's needs, we have designed this offer to ease the financial burden that often comes along with investing in homes. We hope The Grand Indian Home Festival will allow the homebuyers and the sector alike, to usher in the new era of the country on a positive note- with a new home and renewed hopes."

Mr. Sarthak Seth, Chief Marketing Officer, Tata Realty & Infrastructure Limited, shared that "The Covid- 19 pandemic led to the adoption of digital into all aspects of life including marketing and communication strategies as the World became a much smaller place. As customer-first company, and with advancement of technology, we are able to give seamless experience to our customers from Pre to Post purchase whereby connecting with our homebuyer's based in both domestic and NRI market through creation of assets such as marketing tours, sample flat tours, walkthroughs to showcase our ready projects, Online booking & documentations. With the changing market conditions and ease of movement restrictions, we have been extremely swift in adopting 360-degree marketing approach and expanded our online and offline footprint. To enhance the physical home buying experience in TGIHF (The Grand India Home Festival) we are creating 'Happiness Zone' across all project sites where homebuyers will also have a chance to win exciting gift vouchers up to 6 Lakhs during on-site booking."

Further adding, Mr. Amit Parsuramka, Chief Sales & CRM Officer, Tata Realty & Infrastructure Limited said, "As everybody across the globe, we too, at Tata Housing wanted to bring in 2021 on a grand scale and have thereby introduced 'The Grand Indian Home Festival' over a successful DigiMeet held on 13th January 2021. Tata Housing's national presence has allowed us the chance to run this campaign over the country so that our homebuyers are able to purchase their dream home in the location of their choice. To reach out to prospects across the country, we have ensured the use of multiple sourcing channels like channel partners, existing customers through referral & loyalty events and Tata Employee Sales initiatives. Launched in an effort to enhance demand, we are hopeful this campaign offers homebuyers the financial relief that they have been looking forward so that that owning a home is no longer a burden but a lifetime of happiness."

Source: Equity Bulls

Click here to send ur comments or to

Other Headlines:

Fino Payments Bank is now a scheduled bank

UST Acquires ServiceNow Business from abhra, Inc.

First batch of Sputnik V vaccine delivered to Mexico

Fino Payments Bank to on board 10000 women from SHGs as banking agents in Uttar Pradesh

Liberty General Insurance Rolls Out AI-based Automated Car Inspections

Ageas Federal Life Insurance launches its Life Advantage Plus Plan

Star Health Insurance partners with PhonePe to offer Digital Health Insurance

Universal Sompo General Insurance Company Limited ties up with Saptagiri Grameena Bank

SIDBI partners with Confederation of Women Entrepreneurs to give fillip to Stand-Up India Scheme

LANXESS increases prices for engineering plastics

AMP Capital establishes energy transmission platform in India with Sterlite Power

First-of-its-kind cradle that enables babies to have uninterrupted sleep

NASSCOM and BIRAC launches 'JAN-Care', a Nationwide Challenge to Scale Healthtech Innovation

LANXESS increases prices for 1,6-hexanediol

Fincare Small Finance Bank partners with Go Digit Insurance

Fincare Small Finance Bank signs a MoU with National Housing Bank for PMAY

S. P. Retail Brands Ltd. acquires UK based Kidswear brand Angel & Rocket

ESAF Small Finance Bank net profit grows by 41.09%

SIDBI's Standup Mitra Portal set up under GOI's Stand-Up India scheme reaches over 96,000 loan sanctions

Shriram General Insurance to strengthen business using Digital channels

Bharti AXA Life Insurance launches Bharti AXA Life Wealth Pro

SIDBI and CRIF India collaborate to introduce sector-based insight reports 'Industry Spotlight'

SIDBI joins hands with Government of Gujarat for the Development of MSME ecosystem in the State

FAITH asks Anti-competitive travel tax TCS to be withdrawn

ESAF Small Finance Bank Announces Fintech Conclave 2020

Micro ATM is a game changer in India - Says RapiPay

ClearTax amongst 20 Indian startups in CB Insights' World's Most Promising Fintech list

Liberty General Insurance Receives INR 100 Crore Capital Infusion from Promoter Group

SIDBI and TransUnion CIBIL launch MSMESaksham

Tata AIA appoints Naveen Tahilyani as Chief Executive officer and MD

Sharekhan just went Bollywood ! Launches MoneyFLIX, World's First Financial Movies Platform

Angel Broking becomes 4th largest brokerage house in the country based on active clients at the NSE

IL&FS board upgrades estimates of debt addressed to over Rs. 57,000 crore

Upstox Registers 1 Million Customers; Aims to Double by December 2020

Reliance Securities launches new referral programme to provide enhanced digital experience to customers

RankMF Launches India's First Mutual fund Portfolio Sanitization Tool: SmartSwitch

Blue Ashva Capital announces initial close of SME focused India Fund

Convergent Finance LLP announces USD14.1 mn investment in Jyoti International Foods

Angel Broking records highest monthly client addition of 1Lakh +

Universal Sompo General Insurance Company Limited has announced the appointment of Sharad Mathur as its Managing Director & CEO

Sonalika Tractors Records 18.6% Overall Sales Growth in May'20

Upstox revamps its trading platform; introduces Pro Web 3.0

SATYA MicroCapital Ltd. gets MFI Grading uplift from ICRA

Indian Space Technology Startup VestaSpace Technology Receives USD 10 million Funding from US-based Next Capital LLC

ICAI Stands with Government to fight against COVID 19

Honda 2Wheelers India pledges support to its dealer family to maintain business continuity

Moneycontrol Pro reaches a new milestone - 1.5 lakh paying subscribers

Former Executive Director, RBI - Mrs. Surekha Marandi joins SATYA MicroCapital Limited as Independent Director

Arcil commits Rs. 1.5 Crore towards India's fight against COVID-19

Cognizant to acquire Lev to expand Digital Marketing expertise

Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2020